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• How TÖST pulled in over $1M with a slow approach to distribution and innovation
• Inside G FUEL’s latest formulation overhaul
• Details on the newest regen certification extension qualifying a commodity crop
• People and product move news from around the industry

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The pricing paradox between full-proof cocktails and the premium Adult Non-Alc (ANA) set is a puzzle many are still trying to crack in the on-premise arena (see more on that below). But TÖST believes it has reached its own equilibrium with a product array now widely available in both retail and restaurant settings.

“[Accessibility] is not only about location,” founder and CEO Brooks Addington told BevNET. 

Insiders can access the full story for the brand’s latest funding update and learn why Addington thinks it will be in “all the non-alc sets” two years from now.

Ordering a zero-proof option at a bar or restaurant can mean anything from a soda to a non-alc beer, but how are some of the country’s buzziest bars experimenting with non-alc? 

Insiders can access all of the interview insights from three of the country’s buzziest bar operators.

Roughly two months after its debut in Walmart’s “Modern Soda” set, Bloom Pop is rolling out to 7,500 Walgreens stores nationwide, according to a LinkedIn post by Jeremy Baumeister, associate category manager of soft drinks at Walgreens. 

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