You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• A full bite of insights from Expo West “Day Zero” 
• New sips we’re expecting to see during the big show (check out all the details on BevNET)
• How spirits brands are bracing for tariffs
• Details on a significant expansion for an NA RTD player

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After running around under the big top yesterday, we’re all warmed up and ready for the first actual day of the circus, er, Natural Products Expo West 2025. Here’s a taste of our initial samples from the big event.

A2 Taking Off? The market for products that won’t make your stomach hurt seems to be on its way to success. Ohio-based Origin Creamery (Booth #F106) showed off its lineup of A2 dairy-based cheeses. Insiders can access the full story for more on growing A2 momentum, how emerging claims are showing up across categories and some more packaging and product news. 

It’s been a week since we last saw a new prebiotic soda launched. That means, it’s about that time again: this morning Bloom Nutrition unveiled Bloom Pop – its new shelf-stable “modern soda” set to enter Walmart by Labor Day. Become an Insider to get a full update on how the business has evolved alongside distribution partner Keurig Dr Pepper.

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Stay ahead of the latest beverage trends, sample new products, and connect with key suppliers at Bar & Restaurant Expo, March 24-26. From craft spirits to RTDs, find what’s next for your brand. Use code BEVNET to save 20% on your pass! Don’t miss your chance to elevate your drink program! Learn more

Declines across Black Rifle Coffee’s business divisions shot down its Q4 earnings hard, leading to an 11.5% revenue dive in the quarter. Insiders can access the full analysis to understand where the bleeding is coming from. 

Mac Villarreal, the founder & CEO of I Eat My Greens, a pioneering plant-based soup company, takes us through his fascinating entrepreneurial journey, the impact of his brand’s innovative packaging,  how he overcame initial retailer pushback, creating products that align with modern food trends and his patient, yet ambitious growth strategy.

Listen to the full episode now. Also available on Spotify and Apple Podcasts.