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• How new studies and innovations around creatine have expanded its cross-category adoption
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Creatine is in high demand these days and while it used to be associated with bodybuilders and “gym bros,” it has quickly become an everyday supplement in the wellness enthusiast's toolkit.

That shift has been driven by uptake among female consumers. Once associated with building muscle mass, new studies of the amino acid compound show it benefits brain health and bone density. 

Insiders can access the full story.

In less than two weeks BevNET Live heads to L.A. (Dec. 7–9), and this year is shaping up to be one of the most high-impact gatherings we’ve hosted. 

You’ll be in the room with teams from Spindrift, TRIP, Whole Foods, Coca-Cola, UNFI, KeHe, Parch, Bragg, Poppi, InvestBev, and 750+ more across beverage, non-alc, functional, RTD, and emerging categories.

We're just 12 days away from BevNET Live L.A. Limited seats remain so if you're planning on joining us, now is the moment to lock in your spot.

The investment group behind names like Olipop, Koia, Oatly and Archer closed an oversubscribed $350 million Fund III last week. Monogram Capital now has approximately $1.75 billion in total regulatory assets under management.

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BOGOs don’t care about your feelings. A new report from market research firm CGA found that consumers are more motivated to try RTD cocktails by good deals than they are by mood or occasion.

Insiders can access the full data dive.

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📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. Suja Files For IPO
2. Saint James Says Sales Ignite After Pack Refresh
3. Liquid Death Lands West Coast DSDs Ahead of Energy Launch
4. Proxies Acquires Avec’s Assets for Upcoming Mocktail Launch
5. Zevia On “Stable Foundation” Says CEO; Profitability, More Distribution in 2026