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What started over a decade ago as a small, family-run margarita operation has quietly scaled into one of the biggest players in agave wine and RTDs, producing more than 7 million cases annually across beer, wine and spirits. Along the way, Patco has built a portfolio that spans owned brands like Rancho La Gloria and popular private-label names like Kirkland Hard Seltzer. 

We chatted with Patco EVP of sales Chad Giannini about how the company is leaning into its strengths as the RTDs compete for space on the shelf. 

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Honey naturally enhances mouthfeel, adding body, smoothness and a satisfying roundness that many NA beverages struggle to achieve. Its unique blend of sugars, acids and minerals creates a fuller, more luxurious sip from an ingredient consumers love. Learn more

Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• Why the Big Sipz team is all in on trend-driven innovation
• Inside Red Bull’s permanent line revamp
• Details on Simply Good Food Company’s returning CEO
• A major RTD cocktail player enters the high ABV set

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Having acquired Wisconsin-based large-scale contract brewer Octopi in January 2024, Japanese beer giant Asahi is ready to flex its manufacturing muscle – but not for making beer. 

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Just in time for the Winter Olympic Games in Italy next month, Bloom Nutrition signed its first-ever athlete brand ambassador. 

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TikTok’s CPG ambitions are going far beyond sales and marketing. See what the social media giant is trying to offer brands, with examples.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Buda Juice Goes Public
2. Spiked Ade Raises $10M To Move Vodka Into the Sports Drink Aisle
3. Prime Announces Ultra-Filtered Protein Shake
4. Stoli Group USA Moves to Liquidate Following Failed Bankruptcy Exit
5. Cove Soda Appoints Bryan Crowley as CEO

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. 

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Burlap & Barrel didn’t chase scale – and that’s why it’s winning. 

In this episode, Ori Zohar, co-founder and co-CEO of the single-origin spice brand, explains how resisting the urge to go mass, staying profitable, and focusing on quality and relationships helped build a durable CPG brand.

Tune into the episode here. Also available on Spotify and Apple Podcasts.