Seed-based snack brand, Go Raw, debuts their first product at Sam's Club with 22oz Dry Roasted Pumpkin Seeds this month and launches their NEW 9oz sprouted pumpkin seed innovations exclusively at Whole Foods through March, with broader retail and online availability starting April 1st. https://goraw.com/collections/products

The BevNET and Nosh team is on its way to Natural Products Expo West. We’ll be scampering through the halls of the Anaheim Convention Center for the rest of the week. That means from Wednesday until Friday (and in the days and weeks after the show!), we will continue to bring you fresh news of the most innovative and insightful moves impacting the CPG industry. 

If you see us, say hi and show off what you’ve been up to. And don’t forget to stay plugged into our social media feeds for the latest and greatest updates directly from the show floor. I hope to see you there! - Adrianne

If it seems like every famous person has their own food or beverage brand, that’s not far off the mark. While star power can help a brand get off the ground, product quality, consumer relevance and operational discipline will determine its staying power. 

Cravings by Chrissy Teigen is intent on proving that the baking mix brand can stand on its own, said CEO Hailey Ludwigson, even as it taps into television personality-turned-entrepreneur Teigen’s Instagram audience of nearly 41 million followers.

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• Details on the distribution expansion of an on-trend BFY candy brand

• The latest launches from a truffle-infused condiment company

• Everything we know about Simple Mills new president 

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Mezcla, the crispy puff-based protein bar, has closed a $9.5 million Series B funding round led by Bluestein Ventures.

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Sweet Loren’s is updating its look as it extends into new eating occasions with a trio of refrigerated, ready-to-bake, top nine allergen-free innovations.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Actual Veggies Roars Into Kids’ Aisle With Dinosaur Nuggets

2. Mondelez, Hershey, Mars, Nestle and Lindt Team Up To Protect Cocoa

3. PepsiCo Taps into Creator Culture with First TikTok Shop Snack Line

4. RIND Snacks And Four More Merge To ‘Keep It Real’

5. Fancypants Goes Big With Smaller Pack Sizes

This week on the podcast, Monica, Brad and Lukas gear up for the annual trek to Anaheim for Natural Products Expo West. Listen in to learn about the brands, products and trends on our radar this year.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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