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The cereal aisle is changing channels for the 21st century, moving from cartoons to YouTube in an attempt to once again capture young minds and interest.

Despite the category’s well-documented decline, new YouTuber-backed brand Backflip believes using viral videos as “the cartoons of today” will bring kids back to the bowl.

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Van Leeuwen has officially secured a claim to minimalist, pastel branding in the ice cream aisle. 

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After years of private label growth cannibalizing branded market share, consumers are once again redefining value. 

The new, evolving definition doesn’t have as much to do with price as it does the experience and attributes of an intended purchase, and where that purchase can be made. 

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Ben & Jerry’s Dispute With Parent Co. Could Shutter Philanthropic Foundation

2. Wonder Takes In $650M Series D

3. Beef Puffs Startup BUFFS Closes $1.1M Pre-Seed Round

4. Gheelish Is Building A Snack Platform In Butter

5. New CEO Promises ‘Radical Simplicity’ as Conagra Brands Resets Strategy

🎯 Lioness debuted in more than 1,900 Target stores in June with a line of functional women’s health positioned gummy snacks formulated around specific day parts. Read about it here

🎮 Final Boss Sour is rolling out Walmart, Target, 7-Eleven, Kroger, H-E-B, Wegmans and Hy-Vee this year following a fresh, $4 million capital infusion. Learn more on Nosh

🛒 Maspanadas announced its largest retail expansion to-date, bringing a new bite-sized Poppers format to Walmart stores nationwide. Check out the news

🍓 Fruit Bliss’s organic rehydrated fruit products are now available in all 12 Erewhon locations across Southern California. Read the press release

Check out all the latest distribution wins on Nosh