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• Inside Walmart’s move to MAHA its store brand formulations
• A sample of this week’s new products
• Details on the national expansion of a caffeinated snack brand
• Weekend reading recommendations from our editorial team

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The food and beverage aisles of the nation’s largest grocery retailer could look a little less vibrant by the end of next year.

Walmart U.S. announced this week its plans to remove synthetic dyes – alongside certain preservatives, artificial sweeteners and fat substitutes – from its private brand food products by 2027. The company claims the shift stems from customer demands. 

Insiders can access the full story.

Between 10% to 30% of Americans avoid or have avoided gluten, yet the burgeoning frozen sandwich category historically has lacked options for this significant swath of shoppers. Enter Rudi’s, which recently unveiled Gluten Free Sandos. We chatted with Justin Gold, chief innovation and strategy officer, to learn more about the year-long development process.

Insiders can read the full interview with Gold.

Here’s a look at leading headlines from around the food industry. Insiders get access to the full story.

1. Once Upon a Farm Files for IPO
2. Coconut Cult Tests the Power of Collaboration With 48-Brand NYC Pop-Up
3. JUNKLESS Is ‘Ready For Anything’ As It Platforms Into Protein
4. Smucker’s Uncrustables Flexes with High-Protein Expansion
5. Little Spoon ‘Matures’ With Target Debut

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Painterland Sisters has gone from maxing out credit cards on a family dairy farm in Pennsylvania to closing a seven-figure seed round and landing national distribution. 

Co-founders Stephanie and Hayley Painter share how they built the brand, navigated the shock of a withdrawn bank loan, and raised from both hundreds of community investors and institutional backers. 

• Joining them is Kevin Griffith, fractional CFO with AmpliFi, who helped structure their Wefunder campaign, SAFE note, and seed round. 
• Together they break down the real tactics behind crowdfunding, SAFE structures, working capital for perishables, and keeping a complex cap table aligned.

Tune into the episode here. Also available on Spotify and Apple Podcasts.