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This free resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, and others, explores how the future will be shaped by cognitive-support products that are both effective and market-ready. The future of Brain-boosting foods, beverages, & tech can all be found inside. Learn more

The protein beverage space is growing faster than anything Morgan Zanotti has seen “in the history of CPG.” 

The Primal Kitchen cofounder is looking to steal a piece of that growing share, returning to her entrepreneurial roots this month with Waay, a new whey-based sparkling protein water now available at Whole Foods stores nationwide. But Waay’s debut – and protein’s proliferation across the CPG industry – signals more than just a growing appetite for bulk-friendly fare. Zanotti believes it marks the start of a shift in conversations about diet culture and women’s health. 

🎁 Gift Link! Read the full story here – even if you’re not yet an Insider.

Flow Water has sold. The challenged Canadian beverage business will now be a private company following its court-approved sale to an affiliate of family office Rucker Investments.

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St. Agrestis is sometimes still called a Brooklyn-based amaro company, but it’s more of a Phony Negroni business at this point. With nearly three million bottles sold in the past 12 months, the makers of the negroni alternative have made a name for themselves as a gold standard in non-alc alternatives, all the while not taking on any outside investment. 

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Mark Rampolla founded ZICO Coconut Water, scaled it over nine years, and sold it to Coca-Cola for over $200 million. His new book, An Entrepreneur’s Guide to Freedom, helps entrepreneurs break free from the grind and build with purpose — so they, and the companies they lead, can both thrive. Learn more

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Here’s a sample of the leading headlines from the beverage industry the past week. Insiders get access to the full story.

1. Manna Beverages Shutters All California Operations, Terminates Employees
2. Pepsi Dives Further into "Dirty Soda" With Mountain Dew, MUG Root Beer
3. Workforce Cut, Cognac Business For Sale as Uncle Nearest Navigates Receivership
4. Liquid Death Partners with Big Geyser for NYC Distribution
5. Squeezing All They Can: Juice Companies Search for Efficiency and Growth

Faire is a wholesale platform that connects brands with sellers, and it's becoming one of the most effective ways for CPG founders to grow, scale, and build lasting relationships with small and independent retailers. 

Joining the conversation are Kyle Hughes, who leads retailer partnerships at Faire, and Caroline Grace, founder of Product and Prosper & The Prosper Lab, who helps brands refine their strategies and boost sales on the platform. 

Together, they reveal how top-performing brands are turning Faire into a powerful growth engine: optimizing listings, building retailer loyalty, and driving consistent revenue.

Tune into the episode here. Also available on Spotify and Apple Podcasts.