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More and more packaged food manufacturers are pledging to ditch synthetic dyes and seed oils in response to the rising influence of the Make America Healthy Again movement. 

This week, the New York Times documented some of the actions taken by conglomerates and startups alike, with reformulations spanning breakfast cereals, snack foods, candy and even restaurant menus. 

Yet, despite any real evidence that these moves are moving the needle on sales, much of the industry is operating under an assumption that “there’s money to be made from ‘MAHA.’”

Saffron Road is among those that have recently executed sweeping changes in an effort to appeal to an ever-discerning faction of shoppers. 

🎁 Gift Link! Read the full story on Nosh by clicking here – even if you’re not yet an Insider.

Here’s a sample of the leading headlines from the food industry this week. Insiders get access to the full story.

1. Swole Scoops: How Protein Ice Creams Are Redefining BFY Dessert
2. Nosh Notables 2025: Shaping the Present and Future
3. Daring Foods Acquired by v2food With Ajinomoto Investment
4. Amylu Foods Cooks Up Growth With New Investment
5. Olyra’s Refresh Marries Heritage With ‘Appetite Appeal’

Hot off the (virtual) presses, it's the latest edition of Nosh’s weekly New Products Gallery. Here’s a sneak peek at what’s inside:

🍅 Fly By Jing is giving a classic American condiment a Sichuan-inspired upgrade with the launch of Chili Crisp Ketchup. The small-batch condiment is made in collaboration with Little Fat Boy. 

🎃 Spreadable cheese wedge producer The Laughing Cow released its latest limited-edition flavor – Pumpkin Spice – available now through November. 

🍔 Chef-crafted veggie burger brand Actual Veggies teamed up with Maya Kaimal to create its first-ever product collaboration: the Chickpea Masala Burger. The new patty will launch at Sprouts Farmers Market this month

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

Monster just posted its first-ever $2B quarter, Celsius saw revenue jump 84% year-over-year, and energy drink sales in C-stores are booming. What’s fueling this explosive growth, and where’s the white space for emerging brands? 

The hosts break it down. They also ponder beef tallow’s potential to power a fried food revival and highlight new mushroom lattes, clean-label cookies and sparkling teas.

Tune into the episode here. 

Also available on Spotify and Apple Podcasts.