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| DAILY BRIEFING: LITE EDITION | | A preview of today's news & insights for the beer industry. |
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| 🚨 What You're Missing 🚨 | | | Rogue Ales & Spirits has filed for bankruptcy, starting the liquidation process. The Oregon company made the filing Monday, citing more than $16.7 million in liabilities. Brewbound Insiders are reading details from the petition in today’s Insider Newsletter and at Brewbound.com. Insiders are also reading about: - What an Anheuser-Busch-BeatBox tie up would mean for high ABV and flavored bev-alc;
- The closure of Five Boroughs’ Brooklyn Taproom;
- Firestone Walker’s X Game extension;
- Molson Coors closing an Irish craft brewery;
- And Dave Williams’ take on cash-strapped consumers.
Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content. Become a Brewbound Insider today! Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access. |
| | Today's Top Story | | | | Rogue Ales & Spirits, one of the country’s largest craft breweries by volume, filed for Chapter 7 bankruptcy Monday, citing more than $16.7 million in debts. Rogue abruptly shuttered on November 14 with little warning to its 60 employees or its landlord, the Port of Newport, to which it owes nearly $600,000 in back rent. In Tuesday’s filing, Rogue lists secured claims for $1.408 million, priority unsecured claims of $576,786.05 and non-priority unsecured claims in excess of $14.77 million. The company claimed $4.9 million in assets, including $2 million for its intellectual property. Insiders can read more about the filing, payments to current and former executives in the past year, what one of the co-founders said about the closure and how U.S. Beverage CEO Justin Fisch found out. |
| | Brewbound Headlines | | | | | | Five Boroughs Brewing will shutter its taproom in Brooklyn’s Sunset Park neighborhood on December 21, parent company Barrel One Collective announced Monday.
The company cited the brewery’s lease ending as the reason for the closure and emphasized that a search for a new home is underway. Insiders can read more about Five Boroughs’ history and debrief on Barrel One’s busy 2025. |
| | ICYMI | | | | After ranking as the 8th-largest craft brewery by volume in 2024, Athletic Brewing Company is on pace to cross the 500,000-barrel threshold by the end of 2025. Even amid the “most competitive year” yet for NA beer, with hundreds of brand families and new entrants from major brewers such as Anheuser-Busch InBev’s Michelob Ultra Zero, Athletic held share as the category leader and brand family, with a 19% market share, Athletic co-founder and CEO Bill Shufelt shared with Brewbound. “With all the distribution earned around the category, holding share in the leadership position was a big win this year. And then with significant double-digit growth, we expect to be able to build share again next year,” he added. Insiders can go deeper into Athletic’s 2026 plans, why the company believes inefficient assortment is the NA beer’s biggest challenge and “celebrity brand noise” strains the segment. |
| | Save the Date | | | Brewbound Live is just 15 days away, and the attendee list is filling fast with representation from across beer and beverage alcohol. You’ll join teams from New Belgium, Firestone Walker, Lawson’s Finest, Whole Foods, Breakthru Beverage, Alaskan Brewing Co., Karl Strauss, Garage Beer, TALEA, Blake’s, ExtraMile Convenience and others as brands, retailers and distributors come together in LA on Dec. 10 & 11. With only 2 weeks left, now is the time to lock in your spot. Register now to secure your seat.
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| | Now Hiring | | | | | | 👋 That's all for today's Brewbound Newsletter | |
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