You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• A complete look at British American Tobacco’s push into BFY beverage
• Inside the Reddys new beverage mix manufacturing entity
• More milk money going into production capacity from a key player
• The spirits entity riding into Harley Davidson’s campus
• News of a CPG-focused PR firm’s pick up of another major player

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Bev-alc giants have increasingly moved away from booze and towards the non-alcoholic space… so maybe we shouldn't be surprised to see a major tobacco conglomerate follow suit as it works to diversify revenue streams, writes senior reporter Brad Avery.

That’s been a goal for international power brand British American Tobacco (BAT), which debuted functional shot line Ryde: under its international brand-development subsidiary The Water Street Collective.

Insiders can access the full story to understand how much is riding on Ryde:’s success. 

• Leadership Lesson: Learning from the Yerba Madre Name Change with CEO Ben Mand
• Succeeding in a Fast-Moving Marketplace: Lessons on Brand Building with Jack Belsito, CEO of VOSS Americas
• Share of Sip: Explore the Data Affecting Pricing, Innovation, and Consumer Appetites with Sally Lyons Wyatt of Circana 
• The Power of Brand: How to Turn Brand Hype Into Long-Term Success with Marisa Bertha, CSO of Liquid Death
• Expert-Led Workshops: Reaching Gen Z through NIL Partnerships, THC Beverage Supply Chains, Using AI to Stay Competitive, Growing Your Global Team 
• Beverage School: How to Launch, Grow, and Scale Your Beverage Brand

Twenty years after helping establish the adult non-alcoholic (ANA) category with DRY Soda, founder Sharelle Klaus is going from alcohol-free “botanical bubblies” to a low-ABV gin called Second Sip. No stranger to still enjoying a cocktail, Klaus wanted to bring a martini-ready gin to market that would allow her to “drink twice as much” without overindulging.

Insiders can access the story for the full scoop.

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Tilray Brands chairman and CEO Irwin Simon doesn’t believe the narrative that drinkers – including the youngest legal-drinking-age consumers – are giving up alcohol.

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This week, the CPG Week podcast team discusses the impact of Republic National Distributing Company (RNDC) shuttering its operations in California after losing several major suppliers.

🛒 The hosts dig into the debut of digitally-native supplement brand AG1 in physical retail.

🧀 Two cheese makers are having a pretty gouda week The podcasters unwrap the details of Sartori’s acquisition of organic cheese and butter producer Rumiano. 

⚡The hosts discuss how a private equity firm plans to support Lucky Energy’s growth plans.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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