| | | | | | In today’s issue | Rip Van Taps Ex-Hershey’s Exec As CEO • Bare Beans Launches CPG Arm After $2.79M Seed Round • MadeGood Crowned ‘Unicorn’ • Market Movements • Nombase: The Best Way to Grow? Stop Chasing Obvious Wins. |
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| 📰 First Up In Food | | | | The best way to sell functional candy? Stop leading with function. That’s the argument from new candy brand GLiTCH, which is looking to other categories as a blueprint. Similar to how “modern soda” brand Poppi positioned itself to compete directly with legacy CSDs, founder Cameron Gawley wants to create a portfolio that can bring incrementality into the classic candy set. That thesis is central to GLiTCH’s go-to-market strategy and is now being tested online. Gawley believes he can build a $10 million business in ecommerce sales alone, based on having the function as a bonus rather than the core identity. Read the full story on Nosh |
| | ✨ The News You Need ✨ | | | | | | | 🆕 What's New? | In a complex market, consider these stories on SKU rationalization, strategic partnerships and visual packaging systems to help you parse through the noise… ❌ RIND Snacks shut down its online store and is focusing retail growth on a single SKU as its focus shifts to a “larger opportunity” in manufacturing. Learn more. 🛒 Over in Big Food, Conagra is also cutting SKUs as it focuses on high velocity categories. Read more. 🚚 Roland Foods and Dot Foods have entered a strategic partnership, with Roland acquiring Dot’s Savor Brands business in exchange for equity. Read more. 🥣 Magic Spoon has a new “visual system” powering its growth, aimed at creating a cohesive brand look and feel following new category expansions. Learn more. Read these stories and more with BevNET and Nosh Insider access. |
| | 🎙️ Nombase: The Best Way to Grow? Stop Chasing Obvious Wins. | | The obvious path to growth isn’t always the right one for your product. Burlap & Barrel has built a successful spice business by making some decidedly unconventional choices about where it sells, how it reaches consumers and what it refuses to compromise. Founder Ethan Frisch joins Sourcery founder Bhavna Kolakaluri, to dig into the creative ways brands can work around the realities of their products instead of forcing them into a growth model that doesn’t fit. Listen now. Also available on Spotify and Apple Podcasts. |
| | That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow. Stay in the know across food, beverage, beer and spirits. Explore our full lineup of newsletters and never miss the latest news, insights and trends. BevNET delivers daily beverage industry insights Brewbound sends daily beer and beyond updates Spirits is a free, bi-weekly digest of spirits sector news
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