Plus, Beyond enters 'Phytosphere,' whey protein shortage, Chobani froyo, a buyer's brand building strategy͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
September 09, 2026
Nosh
In today’s issueWhey Protein Supply Crunch Enters Next Phase • Beyond Meat Launches ‘Phytosphere’ • UNFI Eyes Return to Growth • Review: Fly By Jing Offers Instant Noodles • Chobani Froyo • Nombase: A Buyer’s Playbook for Scaling a Brand

📰 First Up In Food

Pasta Fight Tests U.S. Duties on Italian Imports

Pasta Fight Tests U.S. Duties on Italian Imports
Adrianne DeLuca's profile picture

Adrianne DeLuca

Assistant Managing Editor, Newsletters

Italian pasta maker La Molisana sued the U.S. government in International Trade Court, seeking to secure a tariff exemption for lupini pasta brand Brami. These anti-dumping duties were re-imposed on 13 pasta makers late last year. 

Rewind: A 91.7% tariff was originally set to be imposed at the beginning of 2026, but was drastically reduced prior to implementation. The fee was the result of a complaint filed by U.S. pasta makers 8th Avenue Provisions and Windland Foods, both of which are posting significant sales declines across their pasta portfolios. 

Read the full story and analysis

 

✨ The News You Need ✨

Whey Protein Supply Crunch Enters Next Phase

As food and beverage brands continue to push protein into new formats and eating occasions, demand for whey, one of the industry’s most widely used protein sources, has outpaced supply. Read the story.

 

Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars →

 

UNFI Eyes Return to Growth After Turnaround →

 

Review: Fly By Jing Offers Saucy, Spicy Take on Instant Noodles

Review: Fly By Jing Offers Saucy, Spicy Take on Instant Noodles

This week we dish out our take on Fly By Jing's instant noodles. Read the review.

 

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🍨 Chobani Froyo 

🍨 Chobani Froyo 
[Source: Salvatore Padellaro, GM of Chobani Cafes]

Chobani has taken its flagship yogurts into cooler temperatures. 

This week, the Chobani Cafe in New York City’s Soho neighborhood officially (and exclusively) launched its new Greek frozen yogurt with 10 different “flavor creations.”

👀 While the frozen dessert will stay in the on-premise realm for now, could the cafe launch be a testing ground for something bigger?

 

🆕 What's New?

In a complex market, consider these stories on a surgical cost-savings plan and two different labeling claim lawsuits to help parse through the noise...

🟩 Grüns is the latest CPG brand to be pulled into a legal battle over its use of allulose and “sugar free” marketing claims. Read more

🥫 Campbell’s is pushing enterprise wide cost savings after reporting “unacceptable” Q4 results, marked by sales declines across the full-year, “weakness” in snacks and inflationary headwinds. Read more. 

🥑 The use of avocado oil, and subsequent on-pack claims, is adding legal risk to snack brands’ following a major transition to the input after anti-seed oil sentiments swept up consumer concerns. Read more

 

🎙️ Nombase: A Buyer’s Playbook for Scaling a Brand

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Charlie New is the Global Category Merchant for Refrigerated Beverages at Whole Foods Market, overseeing coffee, tea, juice, and soda. He's spent years watching what separates brands that build lasting shelf presence from brands that stall. In this episode, he walks through how he'd approach building a brand, from spending strategy to team building.

Listen now

Also available on Spotify and Apple Podcasts.

 

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