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The lines between ecommerce and brick-and-mortar are blurring and the grocery store is increasingly becoming a showcase for new technology.

Ecommerce is expected to drive the vast majority of grocery industry growth between 2026 and 2028, per a new report from FMI The Food Industry Association and NIQ, with total U.S. online grocery sales projected to hit $452 billion by 2028. That’s a 25.5% share of all grocery sales.

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Better-for-you baking mixes are mixing it up online. 

Deana Karim, the founder of direct-to-consumer low-sugar, low-carb and gluten-free baking brand Good Dee’s, has acquired and relaunched West Food Brands (WFB). 

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FreshRealm has filed for bankruptcy protections as the meal kit manufacturer enters a sale of the business and operations under a court-supervised process. 

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Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Purely Elizabeth Reportedly Exploring Sale

2. [Exclusive] Smearcase Lands Investment

3. Former Ben & Jerry’s Leader Joins Jeni’s 

4. Treeline Cheese Bets on Cottage Cheese, DTC for Growth

5. ALDI Cleans Up Private Label Line, Eliminating 44 Additional Ingredients

Building a lasting business in a volatile market isn’t easy. Just ask Paul Hobbs.

In this episode, the renowned winemaker and founder of Paul Hobbs Wines unpacks the realities of scaling a global enterprise, why capital discipline and patience matter more than hype, and how staying rooted in authenticity can turn a craft into a durable, long-term brand.

Listen to the episode here. Also available on Spotify and Apple Podcasts.