You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• How Pressed is making a play for the mass channel and a look at the results its racked up so far
• Inside Provi’s settlement after a years-long battle with RNDC
• Updates from Lifeway’s family feud as shareholders make an attempt to oust the entire board

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Can super-premium refrigerated wellness smoothies thrive in the land of the $1.50 hot dog and Coke? 

It’s not as crazy as it seems, and, judging by boutique juicery Pressed’s latest ready-to-drink retail launch, it’s an ambition the company thinks is well worth chasing. 

Insiders can access the full story to understand the juicery’s approach and glean additional distribution updates from Nguyen Coffee Supply, Perfect Hydration and Don’t Quit Protein Soda.

Starco Brands has signed a letter of intent to acquire its contract manufacturers, The Starco Group (TSG), aiming to create a vertically integrated CPG platform. 

Insiders can access the full story for a complete look at the strategy shift.

With the heat comes the next wave of spirit campaigns: this month BuzzBallz introduced its biggest format yet, Patrón goes hard on additive-free, and Martini taps Jonathan Bailey.

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Neal Cohen and Yoni Reisman, co-founders of trailblazing ready-to-drink cocktail brand Tip Top Cocktails, share how an idea sparked on the music festival circuit evolved into a highly awarded brand with national reach. Their journey is a case study in bootstrapping, brand discipline, and building loyalty through an unwavering commitment to quality and customer experience.

Tune into the episode here. Also available on Spotify and Apple Podcasts.