Plus, Oatly deploys EU playbook, collabs collide and new product drops͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshJuly 23, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.
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📰 Today's Top Story

🍝 Pasta’s Proteinification

🍝 Pasta’s Proteinification
Adrianne DeLuca's profile picture

Adrianne DeLuca

Assistant Managing Editor, Newsletters

If you’re reading this, you already know that packaged food and beverage makers are pumping protein (at higher and higher quantities, we might add) into literally everything

The once-humble bowl of carbs seems to have become the perfect playground for non-traditional inputs to shine through – including chickpeas, lupini beans, yellow peas and more. But some producers are leaning deeper into the category’s traditional ingredients, in an augmented fashion. 

Insiders can access the full story to understand whether there’s whitespace left in the protein pasta set. 

 

✨ What You Need to Know ✨

📖 Oatly To Deploy Euro Playbook To Pump Up U.S. Sales

A double-digit revenue jump in Oatly’s International & Europe segment helped offset soft consumer demand in North America during Q2 so now the plant-based giant is taking a page from its Euro playbook to increase traction stateside.

Insiders can access the full story for a look inside the strategy session.

 

🍨 Doughlicious Teams With Gopuff

The London Dough Co.’s cookie dough snack line – Doughlicious – is deepening its U.S. distribution presence and pushing out new marketing efforts to build momentum. 

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Have feedback or a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.

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