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Strong teams never give up in the face of adversity. But smart teams know when it’s time to try a new approach.

That’s why protein beverage brand Don’t Quit has rebranded, revealing its new identity today as SkyPop, focusing solely on its line protein sodas.

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• Why Hiyo is leaning into refinement rather than expansion
• The latest vote of confidence for zero proof spirits
• AG1’s newest global ambassador

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Sparkling agua frescas maker Bawi reported it has raised $4.1 million of a planned $6 million round.

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A group of beverage-alcohol retailers and distributors in support of lifting the November ban on intoxicating hemp has formed a new industry group and alongside that news, the long-awaited Hemp Enforcement, Modernization, and Protection (HEMP) Act was introduced in Congress.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. BeatBox Parent Company to Lay Off 158 Employees
2. Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
3. From Lobby Bars to Minibars, Hotels Are Rethinking Beverage Programs
4. Lucky Broadens Energy Platform With Gummies
5. Drink Hippie Expands ‘Solution-based’ Approach with Energy Line

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

This week on the podcast, Monica and Lukas tackle the recent controversy surrounding cage-free egg producer Vital Farms, the latest updates affecting the hemp beverage industry, and a beverage maker’s strategic expansion into functional gummy supplements. The hosts also highlight several recent funding announcements.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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