Plus, Gorgie nets a pretty sum͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetJanuary 08, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

📰 Today's Top Story

🔮 Why Beverage Innovation Stems From Supplements

🔮 Why Beverage Innovation Stems From Supplements
[Source: SPINS 2025 Trend Predictions]

Today’s crystal ball is spinning with innovation insights and retail revelations that may signal a prosperous future for select beverage segments. Let’s take a closer look at market researcher SPINS’ 2025 predictions.  

Among the state of innovation, beverages are leading the charge. Of the top five categories seeing the highest rates of innovation, three of those were in the beverage set including (in this order) energy/sports drinks, RTD tea and coffee, and kombucha and functional brews. 

Those high-innovation categories also spell an exponential increase among naturally-positioned iterations as natural products gained share in all retail channels including natural (6.6%), regional/independents (1.1%), conventional (4.4%) and c-store (5%). 

BevNET Insiders can take a deeper dive to learn what is defining beverage in 2025.

 

👉🏼 What You Need to Know 👈🏼

💋 Gorgie Nets A Pretty Sum

💋 Gorgie Nets A Pretty Sum

Beauty-benefitting energy brand Gorgie (say that five times fast) has raised a $19.8 million Series A funding round. It’s a tidy sum for the early-stage brand, which launched in 2023 followed by a $6.5 million pre-seed round.

💅 Gorgie produces a line of functional 12 oz. energy drinks made with caffeine from green tea, B vitamins, L-theanine and biotin; the latter ingredient offering a boost for hair, skin and nail care.

✅ Founder Michelle Cordeiro Grant confirmed with us via email that the brand had closed an investment round, but she declined to say more until a formal announcement is made in the coming weeks. So details on what the funding is going towards are TBD. Cordeiro did hint that there’s some innovation in the pipeline.

🚚 One big question we have for the brand: how is the distribution strategy evolving? Cordeiro Grant told us last year that Gorgie was pumping the brakes on its DSD expansion in order to emphasize a “digital convenience” strategy and better support its existing distributor partners. 

Could nearly $20M in cash spark a change in its brick-and-mortar approach? We’ll have to wait and find out.

 

🚨 What You're Missing 🚨

  • Everything you need to know about UNFI's wholesale reorganization
  • The latest NA Bev data from NIQ
  • Distribution news from around the industry
  • Who is among the fastest growing emerging brands in the ecomm sphere?
 

Become a BevNET Insider for Full Access

Become a BevNET & Nosh Insider to gain access to exclusive Insider-only newsletter content, as well as all digital content on BevNET.com and NOSH.com. Tap into our video archives, including Community Call and educational series, unlock event and job listing discounts, and engage with our community of  food and beverage professionals.

BevNET.com, Inc. 65 Chapel Street, Newton, MA 02458
hello@bevnet.com

Become an Insider Submit News Advertise

Update Preferences Unsubscribe

facebooktwittertwittertwitteryoutube

©1996 - 2025 BevNET.com®
*|LIST:DESCRIPTION|*