Beauty-benefitting energy brand Gorgie (say that five times fast) has raised a $19.8 million Series A funding round. It’s a tidy sum for the early-stage brand, which launched in 2023 followed by a $6.5 million pre-seed round. 💅 Gorgie produces a line of functional 12 oz. energy drinks made with caffeine from green tea, B vitamins, L-theanine and biotin; the latter ingredient offering a boost for hair, skin and nail care. ✅ Founder Michelle Cordeiro Grant confirmed with us via email that the brand had closed an investment round, but she declined to say more until a formal announcement is made in the coming weeks. So details on what the funding is going towards are TBD. Cordeiro did hint that there’s some innovation in the pipeline. 🚚 One big question we have for the brand: how is the distribution strategy evolving? Cordeiro Grant told us last year that Gorgie was pumping the brakes on its DSD expansion in order to emphasize a “digital convenience” strategy and better support its existing distributor partners. Could nearly $20M in cash spark a change in its brick-and-mortar approach? We’ll have to wait and find out. |