You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

• How PepsiCo is deploying dirty soda innovation across its portfolio
• Sabrina Carpenter, Sarah Michelle Gellar bring star power to the spirits set
• G.O.A.T. Fuel’s latest investor, hemp lobbying group’s new president and more people and product move news from around the industry

Become an Insider to get the full scoop delivered daily. 

BevNET Insiders also have access to the Newsletter Archive, including previous newsletter-exclusive Insider content.

OOSO Sparkling Tea is an award-winning adult non-alcoholic beverage crafted with organic teas, vitamins, and adaptogens. With all the bold, funky, and refreshing flavors of a natural wine, it's no surprise OOSO is a leader in redefining what it means to drink. Learn more

NACS is still a few weeks away, but we feel pretty confident in saying it's gonna be dirty. 

The annual convenience store trade show is the premier showcase for all things soda, and this year the category has been defined by the “dirty” trend that has brands chasing innovation that would have, in previous years, gotten them laughed off the bandwagon. 

Pepsi in particular has been pretty open about its ambitions, launching a new indulgent soda beverage program for Regal Cinemas in August, while deploying Poppi to feature dirty LTOs at NYC-based Cool Sips. Now it's officially going deep on “dirty” with its own in-house innovation.

Insiders can access the full story for all the details on the new Dirty Mountain Dew.

Energy drinks and MMA have long held a tight bond, but only one brand is approved by UFC boss Dana White himself: Phorm Energy, the joint venture co-backed by White, Anheuser-Busch and supplement maker 1st Phorm. Now its picked one of the biggest names in mixed martial arts as its newest partner.

Insiders can access the full story for all of the details.

Growth is slowing down for spirits-based RTDs, but gains in the on-premise and emerging flavor categories hint at possible wins.

Become an Insider for all of the details.

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

Ten years ago, the idea of canned milk powering a fast-growing brand might have seemed far-fetched. And yet, Slate – which recently announced $23 million in fresh funding – has proven just how powerful a novel concept can be. 

The hosts also look back on an unforgettable meetup in San Francisco, where industry veterans, insiders, and early-stage founders came together in a high-energy atmosphere.

Tune into the episode here. Also available on Spotify and Apple Podcasts.