Learn how leading beverage, supplement, and functional food brands turn first-time Amazon buyers into loyal subscribers. This free ebook in collaboration with Straight Up Growth breaks down the tools, tactics, and retention systems driving long-term growth. Learn more

The convenience channel is shrinking – but not for spirit and wine-based ready-to-drink (RTD) beverages, according to a new report from market research firm NIQ. 

Last year, the convenience channel posted its third consecutive year of declining CPG sales as inflation-weary consumers pulled back on discretionary purchases and reduced trip frequency. 

While dollars per trip rose, the trips per buyer and units per trip fell – suggesting shoppers are visiting less often and buying more selectively when they do. 

What products are still crossing the checkout line?

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In 2026 Functional Food & Beverage Predictions, Spate maps the trends set to shape the year ahead using billions of search signals and social data, revealing where wellness demand is accelerating fastest and which formats are evolving from niche to mainstream.

From high-impact functional shots to the rapid rise of THC drinks, electrolyte powders, and protein-forward indulgences, the report shows how consumers are turning everyday snacks and beverages into targeted tools for energy, immunity, gut health, and stress support.

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Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, and on-demand CPG video courses, to get the full Daily Briefing and unlock Insider-only content such as:

• How Coaqua scooped former Liquid Death social lead as its a new marketing director
• Beer distributor data marking how much they are loading up on NAs and THC drinks
• Details on Mocean’s new distribution moves

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Just Ice Tea closed a $9 million funding round this month, with investors including Total Wine & More co-founder Robert Trone, Taste Tomorrow Ventures, Polar Strategic Ventures and individuals from Big Geyser backing the better-for-you, organic brand.

Read the full analysis with Insider access

Breakthru Beverage Group is restructuring its operations and cutting jobs following a strategic review, CEO Tom Bené announced in a message to employees on Tuesday.

Continue reading the full breakdown with Insider access

This week, we solo sipped on Flying Ostrich’s bubbly hydration brew, making note of standout attributes and areas for improvement.

📝 Check out all of our tasting notes here

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Flow Founder Acquires, Relaunches Formosa Springs Mineral Water
2. Post CosMc’s, McDonald’s Expands Energy Drink Offerings Under McCafé Brand
3. Dirty Soda, New Branding Showcased As KDP Unveils 2026 Innovation
4. Throne Sport Coffee Nets $10M Raise, Launches DSD with Big Geyser
5. After Record 2025, Vita Coco Doubles Down on Active Hydration

This week on the podcast, Monica and Brad discuss the latest development in Kraft Heinz’s breakup plans, new funding and partnership for Patrick Mahomes-backed Throne Sport Coffee, a protein bar developed for mixed martial arts athletes, and what’s next for Lance Collins’ Accelerator Active Energy.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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