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The anti-seed-oil movement was on full display at the third edition of Newtopia Now in Denver this week. Brands presenting at the show were highlighting recipe reformulations and platforming around trendy fats like beef tallow and avocado oil.

• Brands like Cactus Foods have decided to pivot into avocado oil after receiving feedback from its consumers that seed-oils were not preferred.

• New condiment maker El Horno Chimi also decided to use avocado oil when it launched its chili crisp chimichurri line earlier this year. Founded by former firefighter Frank Park, El Horno was developed in the firehouse where meals are often places for firefighters to unpack the stresses of their jobs. A portion of profits for the brand will support mental health and chaplain training for Los Angeles firefighters.

• Meat snacks often use encapsulated citric acid, which contains seed oils. New pasture-raised beef stick brand Artemis is touting its seed-oil-free credentials after launching in the spring.

Turning to tallow. Brands at Newtopia were also advocating for the health benefits of rendered beef fat, or tallow.

• Potato chip brand TIPS Chips uses unbleached, domestically-sourced tallow for its snacks. The Huntington Beach-based brand said it has seen demand grow dramatically in the last year as consumers become more educated about tallow.

• Pre-launch brand Lil’ Melts was presenting its cooking solution, a 30-piece container of 1 inch cubes. The pre-portioned cubes require special equipment to manufacture so the brand was driving interest in the product among retailers and investors so it can raise capital to partner with a co-manufacturer.

Get more trend updates from Newtopia Now on Nosh

Supply chain risks are increasingly going to the seed level. While co-manufacturers, freight movers and retailers all play a part in getting a product to shelf, the core crops that make your product unique could just make or break the business. Read the story.

🍪 David Protein is keeping cool this summer with a one-day-only, co-branded protein ice cream cookie offering made in collaboration with Fields Good. Learn more. 

🥣 Purely Elizabeth is taking granola beyond the bowl with its first true entry into snacking, Chewy Granola Bites. Read the full story. 

🍫 Breakin Snacks is renaming its Granola Bites to Oat Clusters and launching a new flavor, Brownie Batter, alongside Dark Chocolate Peanut. Check out the full press release. 

We rounded up the rest of the new food innovations hitting the market this week, including baking mixes inspired by the Peanuts gang, pumpkin spice-flavored skyr and lemon dill hummus. 

🆓 Check out the full gallery on Nosh.

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What does it take for an emerging CPG brand to go from promising to investable? Brian Folmer, offers a behind-the-scenes look at how his “Shark Tank in a box” platform vets hundreds of brands before putting a select group in the hands of nearly 100 investors and how FirstLook Ventures takes that deal flow a step further by funding emerging companies alongside its investor community. 

Listen now. 

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