Brewbound.com is packed with fresh stories today, including coverage of Molson Coors’ lackluster Q3 and a $3.6 billion impairment charge. Brewbound Insiders are reading details on the beer giant’s performance and comments from new president and CEO Rahul Goyal, as well as details about:

• JuneShine’s national retailer rollout for Willie’s Remedy+;
• Tattersall Distilling’s expansion into THC beverages;
• “Ugly” weekly bev-alc scans from Circana;
• And the Brewers Association’s new federal affairs manager.

Plus, in today’s Brewbound Insider Newsletter, Insiders are checking out tips on profitability from Small Batch Standard founder Chris Farmand, who spoke yesterday at the Mass Brewers Guild Conference.

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Molson Coors’ Q3 financial performance brought expected declines as the beer giant and others in the industry continue to tackle macroeconomic headwinds and soft beer trends. 

But what brought some surprise to analysts today in the company’s latest earnings release, was a nearly $3.65 billion non-cash goodwill impairment charge in the quarter. $77.5 million of that charge was “attributable to noncontrolling interests.” 

On a call with investors and analysts following the release, Molson Coors CEO and president Rahul Goyal said the impairment charge was due to a “number of factors,” including the company’s 2025 performance and outlook, discount rates, risk premium and valuation multiples.

Insiders can read more, including details on Goyal’s leadership priorities and Molson Coors renewed focus on regional marketing.

Molson Coors’ declines persisted, but softened slightly in Q3, remaining “largely aligned” with expectations for the quarter, the company shared this morning. 

The beer giant’s total business recorded a 6% YoY decline in shipments (sales to wholesalers), while depletions (sales to retailers) declined 4.5%. Those declines are on top of notable losses in 2024 (Q3 shipments -12.3% YoY, volume -4.4%), and follow Q2 2025 declines of 7% and 5.1%, respectively.

Insiders can dive deeper into the numbers here.

After 8 months in market, available through DTC shipping and at live music venues, JuneShine is ready to bring Willie’s Remedy+ and its lineup of THC-infused beverages to retailers.

Willie’s Remedy+ launched in March as a JV between legendary musician Willie Nelson, his family and wellness enterprise Longplay, Inc., with JuneShine providing sales and marketing. Now, the brand is the “No. 1 THC beverage online,” selling more than 250K bottles and “on a run rate to do over $60 million in its first year,” the company shared today. And after a limited test launch at select Total Wine locations this year, the company is now ready to expand to more national retailers in 2026.

Insiders can read more, including details on expanded product offerings. Look for further coverage later this week on Brewbound.com. 

Tattersall Distilling has added its name to a growing list of craft distillers expanding into THC-infused beverages. 

The WI-based distiller announced Monday the launch of Tattersall Functional Beverages, 2 THC-infused drinks blended with adaptogens and electrolytes.

Insiders can read more here.

The latest weekly bev-alc scan data report from market research firm Circana carried a content warning for “ugly comps.”

Circana EVP of BevAl Scott Scanlon wrote: “This week’s data needs to come with advanced warning to prepare for impact.”

Scanlon wrote: “Not trying to sugarcoat the data, it is not good – especially beer.”

Insiders can read more about the rough week at retail and see beer category brand-level performance. 

The BA has hired Michael Mohr-Ramirez to lead its federal government affairs efforts, the trade organization announced Monday.

Insiders can read more about Mohr-Ramirez’s career and why his role is crucial right now. 

New Belgium Brewing has big plans for Voodoo Ranger in 2026, from 2 new IPAs to partnerships with 2 of the biggest TV and video game releases of the year. 

New Belgium’s big Voodoo Ranger bets for next year include:

• Sweet Ride, a 6.5% ABV IPA targeted to the grocery channel;
• And G-Force, an 11% ABV IPA in 19.2 oz. single-serve cans for convenience.

Insiders can read more about the Voodoo Ranger strategy for 2026, the new brands, superhero partnerships and increased interest in the gaming community.

The annual Brewbound Awards are accepting nominations for 2025, but not for long! Submitting a nomination guarantees the brand, product or person will be considered by our selection committee and included on the published list of nominees. The deadline to submit is now Wednesday, November 5. 

The nomination deadline HAS BEEN EXTENDED to this Wednesday (11/5)! 

Submit your Brewbound 2025 award nominations.

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Interested in other beverage coverage? 👀 Check out the BevNET Daily Briefing covering the broader beverage industry, including energy drinks, cannabis and other non-alcoholic beverages. Want to stick to the hard stuff? Subscribe to our Spirits Newsletter (published every 2 weeks). 

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