Tilray Brands announced a series of executive leadership changes Wednesday, including the departure of beverage division president Ty Gilmore and the appointment of chief growth officer Prinz Pinakatt as his successor. Brewbound editor Justin Kendall recaps the other moves in the spirits and intoxicating hemp business units and what preceded these moves.

In today’s full version of the Brewbound Newsletter, Insiders are also:

• Seeing which mega category led the way on inflation in May;
• Getting details on a leadership change at cider’s leading trade group;
• Finding out which 7 beer styles were added to the Brewers Association’s guidelines;
• And reading about the Blapple effect.

Insiders also have access to the Brewbound Newsletter Archive, including previous newsletter-exclusive Insider content.

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Or, be in the know on all food and beverage news from Brewbound, BevNET and NOSH with Insider All Access.

How can brewers preserve freshness and extend their beer’s shelf life without breaking the bank?

Upslope Brewing founder Matt Cutter joins the Brewbound Podcast to share why he believes he’s found the answer with BevBoost, a Colorado company that has developed a patented dual-chambered widget that the company says is “food-safe, recyclable insert that holds fresh flavor compounds, functional ingredients, vitamins or even mood-enhancing additives such as THC and CBD, and unleashes them right when a carbonated drink is cracked open.” 

Before the interview, Justin, Jess and Brewbound senior reporter Zoe Licata discuss the latest M&A activity in Colorado, where Wilding Brands has added decade-old Denver brewery Station 26 to its roster and Ska Brewing has been sold to two families in the beer distribution business. 

Plus, in this week’s edition of Another Round or Tabbing Out, Zoe explains why anxiety may not be what’s driving Gen Z to close out their tabs after every order.  

Listen here or on your preferred podcasting platform.

Tilray Brands beverage division president Ty Gilmore is departing the company, in one of several leadership changes, the craft beverage and cannabis firm announced Wednesday. 

Tilray chief growth officer Prinz Pinakatt is taking over the beverage division, effective immediately, chief corporate affairs officer Berrin Noorta shared in an email to Brewbound. 

In addition to Pinakatt’s promotion, Tilray announced several other personnel moves.

Brewbound Insiders can read more, along with the approval of a reverse stock split and how it may lead to more M&A.

Overall bev-alc inflation continued to grow in May, but appears to be easing for the majority of the industry, except for spirits. 

Spirits led bev-alc inflation both at home and away from home in May, marking the 2nd consecutive month the category outpaced all sectors of bev-alc, according to the BLS in the latest Consumer Price Index (CPI) report. 

The category outpaced total bev-alc, which increased 1.5% YoY and declined 0.1% MoM, without seasonal adjustment. 

Insiders can read more, including how the CPI for all bev-alc categories, how they compare to overall inflation and a look at how inflationary pressures are showing up in scans.

The Dead are helping raise Dogfish Head’s trends. 

The Boston Beer Company-owned craft brewery’s (Milton, DE) launch of Grateful Dead Juicy Pale Ale earlier this year has returned the brand to growth for the first time since 2019, co-founder Sam Calagione told Brewbound last week. 

“The launch of Juicy Pale Ale is now officially the biggest new product launch in the history of Dogfish,” Calagione shared, adding that it has surpassed 60 Minute IPA’s launch to become the biggest volume debut in Dogfish’s 30-year history.

Calagione officially revealed the beer in December at Brewbound Live, announcing a 5-year partnership with the Grateful Dead.

Insiders can read more about Dogfish’s trajectory, Juicy Pale Ale’s halo effect on the brewery’s core beers and how much co-branded merch has been sold thus far.

Day 2 of BevNET Live NYC is now streaming.

The agenda is packed with talks featuring leaders from Liquid Death, Chobani and Polar, plus  a whole lot more. Check out the full agenda and watch along live here.

And if you missed Day 1, catch up here.