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• How MUD/WTR is diversifying its portfolio as it plots retail expansion
• Updates in Panera’s charged lemonade legal challenges
• Details on the newest natural dye to secure FDA approval
• What you need to know about Justin Glaze’s RTD Love Potion

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Brain health is top of mind for today’s consumers, and brands across categories are responding. This free resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, and others, explores how to build cognitive-support products that are both effective and market-ready. Learn how top brands formulate with purpose, earn trust, and stand out. Learn more

MUD\WTR has taken its first step outside of the alt coffee and tea set with the launch of a new format for the brand that aligns with its mission to improve mental wellbeing.

Insiders can access the full story to get all of the details on the launch. 

Amazon’s now-four-day sales bonanza known as Prime Day is over. How did CPG brands fare? We picked apart some of the early data. 

Insiders can access the full story to understand Amazon’s Prime Day grocery push and how GenAI figures into all this.

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Two prominent non-alcoholic beverage brands from across the pond – UNDONE and Thomas Henry – are aiming to shake up the adult non-alc U.S. market.

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How did Fernet-Branca, a 180-year-old Italian digestif, become one of America’s most beloved bar staples? 

Edoardo Branca, managing director of Branca USA and a sixth-generation member of the family behind the brand, explains how it earned its cult status in the U.S. and how he is stewarding a legacy while embracing innovation via modern, consumer-focused offerings.