Plus, Forward’s new fund, California UPF label, Protein Pints and Padres͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshMarch 26, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.
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📰 First Up In Food

Gen Z Is ‘Scrolling Past’ Legacy Brands as Challenger Share Tightens

Gen Z Is ‘Scrolling Past’ Legacy Brands as Challenger Share Tightens
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Adrianne DeLuca

Assistant Managing Editor, Newsletters

National brands are losing the attention of younger shoppers, and new data from First Insight suggests they are unlikely to get it back. 

National brands still lead every category in terms of sales, and enjoy the highest recognition score across the board when all categories and demographics are considered

  • But national brand recognition is falling among Gen Z consumers and that grip keeps slipping as younger demographics gain more purchasing power.

How can emerging and disruptive F&B brands capitalize on this behavior?

Unlock the full story with BevNET & Nosh Insider

 

⭐ Reviews: Milaluna Salsa Mística and Nebula Snacks

⭐ Reviews: Milaluna Salsa Mística and Nebula Snacks

The Nosh team reviews Milaluna Salsa Mística and Nebula Snacks chocolate bites.

We are sharing our takes on taste and texture, packaging and positioning and opportunities for improvement.

Check out our tasting notes on Nosh

Want your product reviewed? Send an email to mwatrous@nosh.com.

 

✨ The News You Need ✨

❌ California Expands UPF Crackdown

California is not letting up on its fight against ultraprocessed foods (UPFs). 

Read the full story with Insider access

 

🌾 Lundberg Family Farms Names New CEO

Lundberg Family Farms has tapped chief growth officer Suzanne Sengelmann to lead the company as its first-ever female chief executive alongside surpassing its regenerative agriculture transition goals.

Read the full analysis with Insider access

 

💰 Forward Consumer Partners Closes Fund II

Forward Consumer Partners has closed its second fund at a $500 million hard cap as the  private investment group aims to “help build powerful brands that make beloved products.” 

Get the full story with Insider access

 

⚾ Protein Pints Joins Padres

Protein Pints is partnering with the San Diego Padres in a deal that will bring four of its ice cream flavors beyond retail shelves. 

Continue reading the full breakdown with Insider access

 

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📰 Trending Headlines

Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

  1. [Exclusive] Stellar Snacks Locks In Minority Investment

  2. Just Date Lands PE Partner to Power Next Phase of Growth

  3. Yough Breaks Through with Major Retail Wins

  4. Will The Inverted Food Pyramid Increase Costs For Consumers?

  5. Eat Just Lays Out Plant-Based Chicken Strategy

 

🎙️ CPG Week: From Huel to Hellmann’s, Big Food Makes Its Moves

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This week on the podcast, Monica and Lukas discuss Danone’s acquisition of Huel, fresh funding for frozen dumpling maker Laoban, a potential merger in the condiment set, and the high cost of eating according to the new food pyramid. 

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

Like what you are listening to? Please don’t hesitate to rate our show and leave a review on your podcast platform of choice.

 
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