This free resource, based on a Nombase podcast with MOSH, Cognizin by Kyowa Hakko, and others, explores how the future will be shaped by cognitive-support products that are both effective and market-ready. The future of Brain-boosting foods, beverages, & tech can all be found inside. Learn more

As one joint is lit, another one is extinguished. I think that’s how the saying goes. 

Or at least it loosely works as a metaphor for what we saw over the past week in the ever-busy world of state cannabis regulations: as Ohio slams the door shut (for the moment) on hemp, California passed a law attempting to wrangle its market into compliance. 

The one consistent in all these stories? Nobody is really happy. 

Insiders can access the full story

Logan Paul’s Prime Hydration is once again taking Mark Anthony Brands’ Más+ by Messi to court. This time, Prime is alleging that soccer star Lionel Messi is misleading consumers about his involvement in the creation of Mas+. 

Become an Insider for all of the details.

A new energy drink line from Jumex and a Shohei Ohtani-aligned workout beverage called Syncron are just some of the new drinks rolling out this month.

This week’s new product launches also feature fresh innovation from HOPWTR, Cantrip, Pressed and more!

🆓 Check out the full gallery on BevNET

• Celsius has had a year for the books, experiencing surging sales, acquiring rival Alani Nu and being tapped as PepsiCo’s “strategic energy lead” in the U.S. But how exactly did it get here? The New York Times Magazine feature details the brand’s rise to power. Read it here. 
• PepsiCo this week unveiled a reformulated line of Muscle Milk protein shakes and a new collection of Propel flavored waters featuring whey, protein and electrolytes. Why? According to Fast Company, the move is part of the conglomerate’s broader efforts to ride the Ozempic wave. Dig deeper.

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.