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Chameleons are known for changing color, but they've never spent a minute in the beverage industry. Yet if the game is all about adaptation to one's environment, then Chameleon Cold Brew is a case study worth exploring. 

It's easy to forget the Texas-based brand has been around since 2010, and that it helped establish premium, organic cold brew as a legitimate retail force in grocery store coolers – and in big glass bottles, no less. 

Since then, its ownership has swerved from entrepreneurs to global conglomerates (Nestle, in 2017) to portfolio rollup (SYSTM Foods, 2022) to now finally Next In Natural (NIN), which recently (and quietly) announced itself as the new parent company. How did one of cold brew's hottest brands end up here?

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After 10 years in business, bagless tea brand Tea Drops has seized control of its production. The decision was thrust upon the Los Angeles-based business when its co-manufacturing partner shuttered. 

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As beverage brands scale, early wins often mask deeper structural risk. This free guide distills insights from two specific BevNET Live L.A. 2025 sessions, on founder evolution, repeat behavior, and building brands designed to last. Learn more

Strong teams never give up in the face of adversity. But smart teams know when it’s time to try a new approach. That’s why protein beverage brand Don’t Quit has rebranded, revealing its new identity as SkyPop, focusing solely on its line protein sodas.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Gen Z Continue to Avoid Drinking, Consumers Embrace 'Super Premium' Alcohol
2. Lucky Broadens Energy Platform With Gummies
3. BeatBox Parent Company to Lay Off 158 Employees
4. Lucille Health Takes on Boost and Ensure With a Better-For-You Senior Shake
5. Bawi Closing On $6M Round