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Campari is running back the spritz campaign, but this time without the alcohol. 

After a decade of building Aperol into one of the world's most recognizable cocktail ingredients by anchoring it to a ritual – the Aperol spritz – the Italian spirits giant is now applying the same playbook to Crodino, its zero-proof bitter aperitif.

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Rep. Beth Van Duyne (R-TX) is proposing legislation that would carve out hemp beverages from the impending November ban. The potential bill would allow sales of intoxicating hemp drinks with up to 5 mg of delta-9 THC per serving to adults over 21.

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As the brand has extended its platform beyond its core fruit drinks, Jumex is adding a new line of sparkling sodas, launching this month. Made with juice, the line comes in Orange, Mango and Limeade flavors and is available in Kroger and Walmart stores across the country.

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As busy lifestyles shape consumer preferences, the demand for portable, holistic wellness is growing. Our trend report forecasts the future of functional beverages, from performance and focus to energy and metabolic health. Find insights to formulate RTD beverages that power daily life on the go. Learn more

You’ve sampled the headlines. Want the full story? BevNET & Nosh Insider allows you to dive deep into market shifts, brand strategies, competitive benchmarks, and more. It’s how the most successful food and beverage operators stay one step ahead.

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

⚽  fútbol fever has taken over North America with the World Cup. As the Official Coffee Partner of U.S. Soccer La Colombe has launched its “Must Be the Coffee” campaign to harness the energy of soccer fans. Learn more about the campaign

💦 Niagara has its own soccer-themed “The Water Break Is Here” marketing campaign featuring “Love Island USA” contestant Jeremiah Brown. 

👟 On a more local level, creatine drink maker KA-EX announced it is the Official Performance Partner of both the men’s and women’s Brooklyn Football Club and Brooklyn Pickleball pro and minor league teams. Learn more about KA-EX

For all the latest beverage industry marketing news, go to BevNET 

In the latest episode of the Nombase CPG Podcast, Eric Ramstad of Farmwell Drinks, Shaakira DeLoach of Ginja Snap, and brand strategist Kelly Criswell of Mudge sit down with BevNET director of community Melissa Traverse to discuss how emerging brands can build around a niche, attract the right consumers, and create a foundation for long-term growth. 

From rebrands and packaging decisions to demos, consumer feedback, and community building, the conversation explores the questions founders should be asking as they refine their positioning and prepare to scale.

Listen now on your podcast platform of choice

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Meet the Investor: Elly Truesdell of New Fare Partners

2. GT’s, Cheribundi Team Up for Shirley Temple Flavored LTO

3. Nestlé USA Goes Artificial Dye-Free Across Portfolio

4. Review: Umma Juice Offers Inspired Blends

5. DryWater Finds Everyday Hydration Niche, Expands To 41K Doors