Peter Rahal has long acted like he’s building not just a brand, but an endeavor sitting at the crux of science, nutrition, and art: why else would he have named the company “David.”

But the founder’s grandiose vision didn’t involve protein shakes, at least not initially, until an even mightier force stepped in: the distributor. Here’s how David’s RTD shakes moved from what he saw as a “distraction” to a potential bonanza.

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This week, apple flavors are trending among soda brands as other seasonal varieties hit store shelves in anticipation of the holidays.

🆓 Check out the full gallery on BevNET.

🍯 2O3, a performance hydration brand founded by powerlifter Johnny Kaufman and CPG entrepreneur Nelson Cury built around electrolytes and honey. Learn more.

🦴 Bones Coffee Company has relaunched its ready-to-drink latte lineup with a new formula that features 7 grams of protein, 200 milligrams of caffeine and half the sugar compared to the previous iteration. Learn more.

🍍 De La Calle debuted a new Spiced pineapple can, which the tepache maker said is inspired by Día de los Muertos. Learn more. 

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This week, we dig into Barilla Group’s acquisition of Goodles and how the mac and cheese brand’s success reflects growing demand for better-for-you versions of familiar, legacy products. 

We also look at David Protein maker Medici Brands’ $2.2B valuation following its Series B raise, the launch of its better-for-you candy brand HallPass and how the company is rethinking two of the most familiar formats in CPG. 

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