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Rapper Wiz Khalifa may be making a late entry into the hemp-THC drinks party, but it comes with a killer recipe.

The weed-loving Pittsburgh native is launching Khalifa Kush & Orange Juice as an expansion of his budding (pun intended) cannabis portfolio– and he’s enlisted Atlanta-based Scofflaw Brewing to help. 

• Building on a natural connection to Wiz’s acclaimed 2010 album of the same name, Khalifa Kush & Orange Juice comes in 5 mg and 10 mg THC versions. 

• It’s available online in 4-packs of 12 oz. cans, priced at $15 (5 mg version) and $16 (10 mg). 

The result is a citrus-forward, user-friendly release that “sets the foundation for long-term innovation,” in the words of Scofflaw’s Brent Albin. 

Wiz is the latest in a growing line of entertainment figures trying their hand at hemp-THC drinks while there’s still time. 

• Along with fellow rappers like Snoop Dogg and Curren$y, there’s Seth Rogen’s Houseplant, Allen Iverson’s drink line and Willie Nelson’s runaway hit partnership with Juneshine. 

• Even celebrity backing can’t counteract the forthcoming hemp ban at the end of this year, but Khalifa Kush says they have a plan in place for when that happens. 

Read the full story here

The performance beverage occasion is evolving beyond the traditional pre-workout focus.

Brightfield Group’s August 2026 report shows growing momentum around post-workout consumption, as consumers increasingly distinguish between what they want before exercise and what they need afterward. The report explores how those changing priorities are influencing everything from ingredients and formats to the consumers engaging with the category.

Access the full report with an Insider subscription

Iced tea maker Saint James is entering the yerba mate set as it targets new opportunities in energy and convenience. Read the story.

Pairing extra carbonation with a mineral-forward spring water profile, Nomina delivers a crisp, clean finish that's ultimately more compelling than the concept initially sounds. Read our full review.

Ready-to-drink cocktails (RTD) carry the highest average price per serve of any category, yet are experiencing the most growth – undercutting old assumptions about what ‘trading up’ means to consumers. Read the story.

Beyond The Plant Protein Co. is expanding distribution of its first functional beverage, Beyond Immerse, to all 14 Erewhon locations across Southern California. Read the story.

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If staying ahead is part of your job, this is your silver bullet.

For more than a decade, Cheeky Cocktails has built a following with premium syrups and juices designed to elevate at-home cocktails.

Now, founder and CEO April Wachtel is pushing the brand into a first-of-its-kind functional tonic, and shares how real-world feedback is reshaping everything from where the product belongs on the shelf to how she’s thinking about Cheeky’s next chapter.

Listen to the episode.

Also available on Spotify and Apple Podcasts.