| | | | | | In today’s issue | Celsius Adds Energy+ Hydration Line, Rockstar Rebrand • Hiyo Closes $20.8M Series B • Southern Glazer’s Reaches Settlement With FTC • Surfside, Sun Cruiser Drive Gains, Per NIQ • Distribution Gains |
|  | | 📰 Big Today In Beverage | | | | The NACS trade show in Las Vegas doesn’t kick off until Wednesday, but the news is already rolling in. So far, we’ve gotten wind that Celsius is set to join the ranks of other sports drink-styled energy bevs like PHX and Body Armor FIT. Its latest innovation combines, you guessed it, energy and electrolytes (more on that below). But that news comes as one of its hard-charging rivals, Bloom Energy, keeps the pressure on with a trio of treat-inspired new additions to its lineup. We’ll be on site in Vegas to sample the wares this week, along with Keurig Dr Pepper’s full slate of new launches across brands like Dr Pepper, 7UP and GHOST. Read more on BevNET. |
| | 👉🏼 The News You Need 👈🏼 | | | | | | | | | | 🔀 Monday Moves | Stay up-to-date and understand where and how products are moving as you strategize your next step. 🚚 Martignetti Companies closed its purchase of RNDC’s control state business, adding operations in 17 states. Learn more. 💧 Graasi announced today that its organic barley water brand has been authorized by Earth Fare. Read more. 🏈 Adult non-alcoholic (ANA) brands are finding a niche in professional sports stadiums as spectators look for more beverage options. Learn more. 🧠 Walmart is carving out dedicated shelf space for a new generation of functional beverages, giving the rapidly expanding mood category one of its greatest votes of confidence yet. Read more. |
| | 📺 ICYMI | | | [Source: Saturday Night Live, NBC] | Saturday Night Live’s cold open sketch this week featured Pete Hegseth (played by Colin Jost) shotgunning a can of Bero. While the scene doesn't exactly fall into the category of a promo, he does call out that it isn't real beer, its "Spider-Man's new non-alcoholic b*tch beer." Check out the full clip… |
| | That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow. Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. Nosh delivers daily food industry insights Brewbound sends daily beer and beyond updates Spirits is a free, bi-weekly digest of spirits sector news
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