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📰 Today's Top Story |
| | Last year, prodigious social media personality Alix Earle and Poppi collaborated on a special activation around the Coachella Valley Music and Arts Festival that reportedly boosted the prebiotic soda brand’s sales by 200% during the event. The collaboration offers a glimpse into the evolving influencer economy and what it takes for CPG brands to break through.
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| | Sponsored message from New Mill Capital | | Ends May 28. High Speed Bottled Water Manufacturing Plant. Krones Bottle Blow Mold & 96V Filling Line, DSI Blending, Krones Labeler, Douglas Shrink Wrap, Palletizing, Stretch Wrap, Conveyance, Controls & More. Complete Lot List Posted.
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👉🏼 What You Need to Know 👈🏼 |
| | You may remember Afterdream as a low-dose cannabis spirit from AMASS Botanics and master distiller Morgan McLachlan back in 2021. Now she's reviving the product and brand in a reimagined form, this time aiming to complement rather than mask some of the bitter terpene notes.
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| Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now. |
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| “Where were you during the CosMc’s Era?,” future historians will no doubt ask. But will anyone remember McDonald’s brief experiment in a beverage-focused small-format concept restaurant? After launching in 2023, the fast food giant announced that all five CosMc’s locations will shut down in late June. The test did produce some tangible results: CosMc’s-inspired flavors “will be landing at McDonald’s as part of the upcoming US beverage test,” part of a sharper focus on drink service as part of a new category team structure revealed in March. The move comes as McDonald’s seeks ways to arrest its biggest U.S. sales drop since 2020, and also as quick-service, drink-centric chains like Dutch Bros., Clutch Coffee, Swig and others have gained traction. |
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🎙️ Now Streaming: Taste Radio |
| | How does a small brand making cashew butter and protein brownies net a $1 million order from Costco? Elavi co-founder Michelle Razavi pulls back the curtain on working with the national club chain in the latest episode of Taste Radio. Listen to the episode now. Also available on Spotify and Apple Podcasts. |
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Have feedback or a tip to share? Reach out to Adrianne (Assistant Managing Editor, Newsletters) at adeluca@bevnet.com.
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