Plus, NBWA Annual Convention Day 2 ...͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
October 13, 2026
Brewbound
In today’s issueTailGate Brewing Acquires Yazoo’s Madison Brewery • Bev-Alc’s Never-Ending ‘Freaky Friday' • White Claw Maker Enters Hard Sports Drinks • Carbliss Takes Its Zero-Sugar Pitch Into High-ABV • The Nombase Podcast Gets a Name Change

📰 Today's Top Story

TailGate Brewing Acquires Yazoo’s Madison Brewery

TailGate Brewing Acquires Yazoo’s Madison Brewery
Jessica Infante's profile picture

Jessica Infante

Managing Editor, Brewbound

Nashville’s TailGate Brewing has acquired the campus and facility of Yazoo Brewing in Madison, and will convert the 6.5 acre complex into TailGate’s primary production hub.

➡️ Dive into the details: TailGate Brewing Acquires Yazoo’s Madison Brewery; Yazoo Production to Continue

Amidst the news, Day 2 of the NBWA Annual Convention wraps up in Orlando today with hemp talk, occasions chatter and former President George W. Bush. Stay tuned for coverage on Brewbound.com.

 

📅 Save the Date

Navigating the Reshuffled Distribution Market at Brewbound Live 2026 (December 9+10)

Navigating the Reshuffled Distribution Market at Brewbound Live 2026 (December 9+10)

RNDC's collapse, ongoing supplier jumps and consolidation have shaken up the middle tier those moves and their aftermath will be under the microscope at Brewbound Live this December in Los Angeles.

December 9 +10, Brewbound Live brings together distributors navigating those moves and a facilitator of deals.

Columbia Distributing CEO Chris Steffanci, Heimark Distributing owner Peter Heimark and OMAC Beverage Advisors managing partner Adam Bush will examine the consolidation fallout, opportunities it has created and what comes next. They’ll also explore where their priorities lie, how they’ve shifted and what suppliers need to know in a reshuffled middle-tier market.

Early registration pricing is available through October 23.

Register for Brewbound Live >>

 
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📝 Brewbound Headlines

Clarification & Collaboration Needed Amid Bev-Alc’s Never-Ending ‘Freaky Friday,’ per NBWA CEO Craig Purser →

 

White Claw Maker Enters Hard Sports Drinks with RefreshAde as More Players Join the Field →

 

Carbliss Takes Its Zero-Sugar Pitch Into The High-ABV Segment →

 

🌎 Across BevNET CPG Media

The Nombase Podcast Is Now Called the CPG Operator Podcast →

 

👀 ICYMI

Flavored Beer Defies Traditional Bev-Alc Slump, Led by Apple Lager and Cheladas

Flavored Beer Defies Traditional Bev-Alc Slump, Led by Apple Lager and Cheladas
Jessica Infante's profile picture

Jessica Infante

Managing Editor, Brewbound

Flavor has permeated all aspects of bev-alc, and conventional wisdom holds that it is most concentrated in the RTD space, rather than traditional iterations of beer, wine and spirits. However, when applied to traditional bev-alc, flavor has gained a greater toehold in beer, according to a recent report from Bump Williams Consulting (BWC).

Read more

 

💼 Now Hiring

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👋 That's all for today's Brewbound Newsletter

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