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Women are powerful drivers of wellness demand, yet half say today’s beverage options fall short. That’s a big opportunity for brands ready to move beyond “one-size-fits-all.” See where women’s wellness innovation is headed—and how BevSource can help you capture the opportunity. Learn more

The cold-pressed juice section is probably not where Lil Jon does a lot of shopping, but his yelping refrain of ‘shot, shots, shots’ seems to be ringing true for wellness-seeking consumers.

The functional shot set is having a moment. With sales over $90 million for the 52-weeks ending March 13, according to Circana, that's a lot of shots (shots, shots, shots).

Who is satisfying the consumer thirst for 1-to-2 oz. bottles of cold-pressed juice?

Unlock the full story with BevNET & Nosh Insider

💄 FINNSUL debuted from the founder of Tarte cosmetics, Maureen Kelly, two decades after she conquered "outer beauty." Her new brand is looking toward "inner beauty" with the launch of the new hydration mix which bills itself as a modern, female-leaning take on "sippable self-care." Read more on BevNET

🥛 PIILK, a new brand from Armored Fresh, is heading to the US with a yeast protein-powered nutrition drink containing 30 grams of protein per serving. Read more on BevNET

We’ve rounded up the rest of this week’s new products, featuring the requisite new protein drinks (naturally) as well as functional detours into creatine, ashwagandha and THC. 

🆓 Check out the rest of this week’s new products on BevNET for free

Pernod Ricard and Brown-Forman have held talks about a possible merger. 

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Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.

Read the full analysis with Insider access

You’re seeing the surface. Insider members get the full story.

BevNET & Nosh Insider is built for the teams who don’t just read the news, they use it. Unlock full access to everything on BevNET.com and Nosh.com, our members-only daily newsletter, and deep-dive data reports on the trends, brands, and moves shaping the future of food and beverage.

If staying ahead is part of your job, this is your silver bullet.

Billion-dollar deals, breakout brands, and “crazy ideas” that actually worked. The hosts dive into a wave of recent CPG acquisitions and what they signal for founders. 

Plus, a look at brands going global, a buzzworthy Negroni-inspired sparkling water, and a conversation with industry veteran Jeff Church and “Peaky Blinders” actor Matthew Postlethwaite on their upstart protein soda brand, Proda.

Tune into the episode now. Also available on Spotify and Apple Podcasts.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

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