Plus, why spices are surging, rebrand roundup, salty M&A news and product reviews͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
NoshMay 20, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the food industry.

🚨 What You're Missing 🚨

You’re receiving the Lite Edition of Nosh’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

  • All the details on how Final Boss locked in its latest raise
  • Behind the recent product rebrands in two surging food categories
  • Some salty M&A news from the Nosh Food Wire
  • News of big baked good innovation coming to New Jersey

Become an Insider to get the full scoop delivered daily.

 

📰 Today's Top Story

🎮 Final Boss Sour Levels Up With Fresh $4M

🎮 Final Boss Sour Levels Up With Fresh $4M

Life just got a little sweeter for Final Boss Sour. 

The gaming-themed sour snacks slinger has closed a fresh $4 million funding round led by returning investor Science Inc., the initial investor in canned water powerhouse Liquid Death. The new capital comes alongside the launch of the brand’s newest innovation: Tropical VIP Sampler Box.

Insiders can access the full story.

 

Cheesy. Craveable. Classic. Feel Good Foods® Mini Pizza Bagels Are The Ultimate Snack

Sponsored message from Feel Good Foods
Cheesy. Craveable. Classic. Feel Good Foods® Mini Pizza Bagels Are The Ultimate Snack

Grown-up flavor meets childhood nostalgia. Melty mozzarella, cheddar, and parmesan on a fluffy gluten-free bagel with zesty tomato sauce. Loved by adults and kids alike. Perfectly poppable, totally satisfying - these Feel Good Foods® Mini Pizza Bagels will become your new freezer aisle MVP. Learn more

✨ What You Need to Know ✨

📈 Dan O’s Adds Outlaws As Seasoning Blends Surge

Traditionally slow moving and over-saturated, the spice and seasonings set is heating up with sales growing 5.8%, according to NielsenIQ. Within that flaming hot rise, Dan O’s unveiled a new line of blends known as Outlaws, made with brown sugar, sea salt and a blend of peppers

Insiders can access the full story for a complete look at the category dynamics.
 

⭐ Reviews? We Got ‘Em

In this reviews roundup, we gobble Talkback Snacks’ spicy shortbreads, Utz Lemonade Potato Chips and Mooski chilled oat bars.

We are sharing our takes on taste and texture, packaging and positioning and opportunities for improvement.

🆓 Check out this week’s review roundup on Nosh.

Want your product reviewed? Send an email to mwatrous@nosh.com.

 

Get the Full Story – Become a Nosh Insider

Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now.

 

🍬 More From Sweets & Snacks

Our latest Sweets &Snacks Expo 2025 dispatch features Olly co-founder Eric Ryan’s new functional candy brand Tandy, how “Big Candy” is navigating the war on synthetic food dyes and more.

Become an Insider for all of the details.

 

🎙️ Now Streaming: Taste Radio

🎣 ‘Reel’ Change Is Here. How Seremoni Reimagined An Industry.

🎣 ‘Reel’ Change Is Here. How Seremoni Reimagined An Industry.

How do you build a globally scaled food company rooted in ancient Japanese techniques, humane animal treatment, and radical transparency – all before the age of 26? Meet Saif Khawaja, the founder and CEO of Seremoni.

Listen to the episode now. Also available on Spotify and Apple Podcasts.

 

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Have feedback or a tip to share? Let me know at adeluca@bevnet.com.

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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