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One small leap for hemp, one great leap for cannabis. 

That may be the feeling this morning after Thursday’s historic news that cannabis is being rescheduled from a Schedule I to Schedule III controlled substance. We can say it’s a long-awaited, historically huge moment for scientists, business owners and marijuana advocates across the country. Hemp-based beverage brands can catch a bit of that contact high, but there’s still work to do. 

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GoodBelly and Cheribundi parent company NextFoods Inc. got a $10 million funding infusion for the holidays, closing a round led by its largest investor ECP Growth.

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Nutrabolt, the parent company of C4 and Bloom, has promoted Jason Cantelli to CCO. He has spent nearly two years at the company, most recently serving as EVP of Sales and Distribution. 

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Here’s a look at leading headlines from around the beverage industry. Insiders get access to the full story.

1. How Soda’s Resurgence is Helping Bring Flavor, Focus to Sparkling Water
2. PepsiCo, Walmart Face Class Action After Unsealing of Dismissed FTC Suit
3. Lion Beverage Raises $150M Round Ahead of 2026 Expansion
4. Poppi’s Founders Tackle Why Team, Structure and Creativity Are the Keys to Success
5. Taste & Nutrition Drive Consumers Back to Dairy by Way of A2/A2

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Candy-coated dates, cocktails in pouches, collagen-infused beauty drinks and “noise-canceling” tonics. The latest wave of launches begs the question: is niche now the norm in food and beverage?

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