After two busy days, the BevNET team is wrapping up in Anaheim today for the final day of Natural Products Expo West, heading back with full notebooks and aching feet. We're still digesting (no pun) the avalanche of new products and eye-catching trends, so expect more dispatches -- plus videos, interviews and podcasts -- over the coming weeks as we take it all in. DFA Pushes Protein: Dairy has enjoyed something of a rebound in reputation recently, and ultra-filtered, protein-packed milk has done much of the heavy lifting. We caught up with the Dairy Farmers of America (DFA) to sample their latest protein innovations. Read the full story with Insider access Worth the Squeeze: Tropicana has been in the OJ business since forever, but that doesn't mean it isn't looking for ways to innovate. This year, it's all about hydration with the launch of Tropicana Hydrate, a new line boosted with electrolytes, but there's also (of course) new protein on the way, too. Read the full story with Insider access Hot Magna: Thanks to rising brands like Recess, TRIP and others, tried-and-true magnesium is on the rise as a functional ingredient in beverages. The latest to get in the game is Texas-based Elos, which is quietly rolling out its new four-SKU line of lightly sparkling drinks featuring 100mg of magnesium, plus electrolytes and B Vitamins, in 12 oz. slim cans. Read the full story with Insider access Gym Weed: Adaptogenic fitness beverage Gym Weed was among the many beverage brands at Expo West this week venturing into the rising clear protein soda market, starting with three flavors of Gym Soda. But, the Los Angeles-based company is leaning into a variety of consumer needs and flavor preferences as it plans to release a creatine enhanced iteration and trending flavors like Shirley Temple and Cherry Cola. Get the full story with Insider access Stay tuned for additional news, insights, trends and hot takes from the show throughout the next few weeks on BevNET. | 
