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Pirate’s Booty founder Rob Ehrlich declared in a LinkedIn post yesterday that he has purchased the snack brand back from The Hershey Company in a $25 million deal that is “expected to close immediately.”

The announcement drew scores of congratulatory comments and reactions from industry stakeholders. The only problem? It’s not true, says Hershey. Insiders can access the full story for a rundown of the events. 

Mycelium is gaining momentum. One startup has raised fresh funding, while another is charting an expansion into the Canadian market.  Become an Insider to learn more.

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In this reviews roundup, we gobble up Hero Labs’ low-carb bagel, Bon Bee Honey energy bars, a super simple spin on plant-based frozen desserts, and adult-geared pouched purees promoting gut health.

We are sharing our takes on taste and texture, packaging and positioning and opportunities for improvement.

🆓 Check out this week’s review roundup on Nosh.

Want your product reviewed? Send an email to mwatrous@nosh.com.

When Walmart calls, you answer. When the retail giant offers you shelf space in 2,700 of its stores, you say “yes.” But turning that opportunity into success? That’s where the real challenge begins. Alan Scholnick, the founder of Datefix, a date-based nutrition snack brand, talks about how its two-year development from nascent idea to Walmart shelves has shaped the company’s path forward.