Yesterday, Calypso’s parent company, Milwaukee-based King Juice, announced its acquisition of Mela Water, with ambitions to plug the shelf-stable, canned watermelon water into its national DSD network — and to test if Calypso’s winning playbook can accelerate untapped potential in plant-based hydration.

Insiders can access the full story, including details on the company's future M&A ambitions.

The Small Business Administration (SBA) has effectively ended the Hardship Accommodation Plan (HAP) for COVID-19 related Economic Injury Disaster Loans (EIDL) as of March 19.

Insiders can get all of the details on HAP’s abrupt end and what this means for outstanding EIDL loans on Nosh.

It’s always 4:20 somewhere. Hemp social tonic brand Cann is kicking off celebrations of this year’s 4/20 holiday early, announcing a new line of Gummies to compliment its microdosed beverage line.

🚭 Like its drinks, the “Cann Canns” gummies will each contain 2 mg of THC and 4 mg of CBD, all hemp-derived.

😁 According to the brand, 82% of Cann consumers also eat edibles, making a gummies line a natural extension for the brand.

E-commerce beverage-alcohol platform Provi and Southern Glazer’s Wine and Spirits have settled a lawsuit, according to a joint notice filed yesterday. Insiders have full access to all the details.

Who wouldn’t want to feel “dead” less? Who doesn’t want to “be love” or hydrate like hoops hero Steph Curry? 

Those concepts – as presented in new drinks from Deadless, Plezi and the simply named Be Love – sound great, but how do the actual products stack up? Hear what our review team thought in this week’s batch of reviews.

🆓 Check you this week’s review roundup today on BevNET

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In this episode, the CPG Week team discusses industry and regulatory efforts to define and restrict ultraprocessed foods in the U.S. food supply.

🫨 But first, the team chats about standout April Fools’ brand pranks – as well as which real product left a bad taste in one podcaster’s mouth.

🍟 The group unpacks recent bans on certain food additives and why a state-by-state patchwork could create major headaches for food manufacturers.