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The new Vibrant Innovation Center brings together flavor expertise and beverage innovation to help turn concepts into market-ready products. Learn more

Little Saints has pulled in $28 million in lifetime revenue, with only $5 million raised, and no institutional capital during its five-year lifespan.

In founder Megan Klein’s words, that fundraising strategy has been “f-ing painful.”

But that’s about to change…

Unlock the full story with BevNET & Nosh Insider

Walmart is trying to evolve the experience of entrepreneurial beverage brands in the world’s largest grocer and those efforts will come to life on stage during BevNET Live NYC 2026. 

During the discussion, Dee Charlemagne, Walmart’s Senior Director of Emerging Brands, will be joined by Lesley Osorio, a senior beverage category merchant at Walmart. 

• The two will outline how entrepreneurial beverage brands can partner with and thrive in the Walmart system, as well as the expectations and challenges that can come with the retailer.

• It’s a chat that will be powered by Charlemagne’s own experience as a co-founder of the beverage company Avec.

⏩ Learn more here

🏀 PLEZi showcased a new look for its 16.9 oz. Hydration line as the Michelle Obama-backed kids brand leans deeper on its other celeb co-founder, Stephen Curry. Read about it on BevNET

🏃 PLAYR is a new startup seeking to bring modern wellness to youth sports with a daily hydration and recovery powder and a caffeine-free game-day performance gummy. Check out the details

💧 WaterOuai! is aiming to disrupt the packaged water set with its disruptive SUPERCAN concept. Here’s what we know

🧠 Magic Mind is downshifting from mental performance to sleep with its new functional shot. Get more info here

And there’s still more. We’ve got new launches from Trip, Oikos, Bloom and many more, all in one spot. 

🆓 Check out the full new product gallery

Founded in 2019 by Dan & Liv, TRIP is the world's #1 calming beverage brand — crafted with botanicals & adaptogens. Now in 50,000 stores across Europe & North America, generating $100M+ in annual revenue on a mission to help 1 billion find calm. Learn more

Three former Nutrabolt executives will be able to keep their jobs at Recess, including co-CEO Kyle Thomas, after a federal judge rejected a request for an injunction from their former employer.

Read the full analysis with Insider access

THC beverages reached $239 million, up 135% since last year. Despite a looming ban, there's a thirst for more. 

Continue reading the full breakdown with Insider access

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Good Karma Acquired By Trek One

2. Could Conor McGregor’s MAC Energy Kickstart Ketones?

3. Energy Drinks Slide, But Non-Alc Sales Mostly Steady in Early May

4. Uncle Nearest Receivership Expanded

5. Looming THC Ban Has Retailers, Brands Searching For Alternative Buzzes

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox on Monday.

Stay in the know across food, beverage, beer and spirits. Explore BevNET’s full lineup of newsletters and never miss the latest news, insights and trends. 

• Nosh delivers daily food industry insights 

• Brewbound sends daily beer and beyond updates

• Spirits is a free, bi-weekly digest of spirits sector news

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