Three Trees acquired, robot chicken cocktails, how to succinctly sum up your product͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
September 30, 2026
Bevnet
In today’s issueThree Trees Acquired By Next In Natural • Hellbent Cocktails' Robot Chicken Brand • Cann Enters Austin City Limits Partnership • Market Movers • Nombase: Your Product Does a Lot. What Should You Lead With?
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📰 Big Today In Beverage

Breakthru COO Talks Backing Out of RNDC Deal

Breakthru COO Talks Backing Out of RNDC Deal
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Ferron Salniker

Editor, Spirits

After Breakthru Beverage backed out of a deal to swoop up Republic National Distributing Company’s (RNDC) Kentucky and Indiana operations in August, the distributor doesn’t expect a major footprint change within the next 12 months. 

  • It is still “keeping an eye” on M&A opportunities, but is focused on absorbing RNDC suppliers, as well as prioritizing hot categories. 

The deal initially made strategic sense, COO Kevin Roberts told BevNET, but due diligence changed the calculus…  

Read the full story on BevNET

 

👉🏼 The News You Need 👈🏼

Three Trees Acquired By Next In Natural, Will ‘Explore’ Chameleon Collab →

 

Seth Green’s Hellbent Cocktails Turned a Scrapped Robot Chicken Sketch Into A Brand →

 
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Get the Market Intel You’ve Been Looking For

Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

Insider-only access here.

 

🆕 What's New?

In a complex market, consider these stories on the success of billboard marketing, a cactus water surge and controversies over kratom beverages to help you parse through the noise…

📶 Billboards have become a cornerstone of Something & Nothing’s growth strategy. Now with a fresh $6 million it's taking those signs into new markets. 

🌵 Caliwater is experiencing a breakout year as it has nearly tripled its footprint with Walmart under the direction of CEO Blair Owens. 

📝 The Arizona AG has sued kratom beverage company Feel Free, the maker of Botanic Tonics, claiming it didn’t disclose the potential risk of addiction.

Read these stories and more with BevNET and Nosh Insider access.

 

🎙️ Nombase: Your Product Does a Lot. What Should You Lead With?

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When your product has several compelling benefits, which one should lead?

Jous founders Nicolas Jeffery and Camilo Ortiz sit down with Chris Robb of Supernatural Ventures and The Angel Group to work through how to sharpen the story behind their magnesium-infused juice, make the product easier to understand, and build a stronger strategy for growth.

Listen now.

Also available on Spotify and Apple Podcasts.

 

That's all for today's Daily Briefing: Lite Edition. We'll be back in your inbox tomorrow.

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Still not satisfied? Check out the Nombase data hub, CPG directory, jobs board, podcast and newswire. Sign up for the Nombase newsletter here.

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