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Adult Non-Alc (ANA) has entered the chat at Tales of The Cocktail, the bar industry’s biggest event, taking place in New Orleans this week. 

“It’s all about disruption,” said LP O’Brien, creative director of beverage for F1 Arcade to a packed room at 10 a.m. on Tuesday (to be clear, that’s very early for a cocktail conference).

There are five NA drinks on her menu, half the amount of full-proof options, illustrating how mainstream ANA options have become. There were plenty more pointers for non-alc brands dropped across several seminars during the day.

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The venture funding environment for food, beverage, and CPG brands continues to evolve, and the Northhall Q2 2026 Food, Beverage & CPG Financing Report offers an in-depth look at where investors are placing their bets and where they're becoming more selective. 

Beyond the top-line trends, the report explores how today's investment activity reflects broader changes across the food, beverage, and CPG ecosystem.

Read the full report with Insider access

Organic Traditions has secured a $10.5 million Series A round from strategic angel investors, including executives and operators from FreshPet, Shopify, City National Bank, Frito-Lay and Colgate-Palmolive.

Read the full analysis with Insider access

Milo’s has added a 150,000 sq. ft. distribution center near the refrigerated tea category leader’s Bessemer, Ala. production plant.

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Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Sèchey Closing S.C. Retail Store, Launching Tech Platform

2. Yerba Madre Names New CEO, YESLY Co-Founder Joins Board

3. NIQ: As Margarita Sales Cool, Martinis Step Into Spotlight

4. Hemp Beverages Grew 133% Last Year, HBA Reports

5. ROAR Organic, Refresco Welcome New Presidents

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

🍵 Birdie has rebranded its sparkling tea outfit as ORCHA, a name combining “orchard” with “cha.” See the press release

🏇 So Cool Brands has entered a content partnership with Real Players: Inside the Backstretch, an original storytelling series centered around Thoroughbred racing. Read more here

🥊 NO CAP! Soda Pop inked a new licensing partnership with Sour Punch to introduce a line of co-branded Sour Punch soda flavors. Get more details in the release

💡 Feature Spotlight: Beverage entrepreneurs are eyeing golf as a potential white space as the sport becomes more popular than ever with younger and more diverse audiences. Read the full story on BevNET

Looking for more? Stay up to date with all the latest marketing news with BevNET and Nosh Insider access

Most founders know they need a board. Far fewer know how to build one that makes the business a stronger competitor. 

In this episode, Brad Charron, CEO of Aloha, and Kierstin Rielly, CEO of the Women on Boards Project, break down what separates a board that simply fills seats from one that helps you make better decisions, avoid costly mistakes, and build a stronger company.

Listen here.

Also available on Spotify and Apple Podcasts.