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After 25 years as an entrepreneur Joyburst founder Brad Woodgate is comfortable getting sued – it comes with the territory, he feels – which is why when he got word last month that a lawsuit was coming his way again he decided to have a bit of fun with it.

He decided to flip the script when the server handed him papers at the brand’s Ontario, Canada offices, turning the moment into a sampling opportunity

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Celsius is looking to steal some attention back to the core brand (ICYMI: its recent purchase of Alani Nu has been a hot topic) with its largest 360 marketing initiative to-date, dubbed LIVE.FIT.GO. 

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Drinkable greens company AG1 is readying its first-ever brick-and-mortar retail launch, nearly 15 years after the brand debuted selling direct-to-consumer. The brand will roll out single-serve stick packs in an exclusive 40-count box format to all Costco locations nationwide for an SRP of $72.99 each, an AG1 spokesperson told Nosh via email.

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