While brands are still working to reverse volume declines as they lap last year’s record inflationary period, non-alcoholic beverage sales in retail remained “healthy” but decelerated in the two-week period ending August 12, growing 6.7%, according to Goldman Sachs Equity Research’s latest analysis of NielsenIQ data.

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This year Brown-Forman and Coca-Cola brought two of the biggest names in beverage together for a Jack & Coke RTD. What’s next for the popular canned barcall?

• We chatted with Brown-Forman’s RTD Director about why the company has leaned in on the Jack Daniels brand equity and partnerships with beer and soft drink companies, over building or acquiring new RTD brands.
• After debuting in Mexico last fall, the RTD rolled out in the U.S. in March, now innovation is focused on quick packaging wins. 
• The opportunity to “talk to new consumers” was the driver for a Coca-Cola partnership.
• But will the RTD bring new drinkers into the Jack Daniel’s family of brands?

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Watch founders and CEOs introduce their brands and provide a recap of recent news and updates. This week's special co-host is Alex Sonageri, a consumer investor with Blackstone Growth, who shared his thoughts, questions and feedback with the participants.

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