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Campo Grande is betting American consumers are ready to rethink pork – not as the “other white meat” as it’s been pitched in the past, but as a premium, chef-driven protein.

The Industry Invests: The startup focuses on high-end Ibérico pork from Spain. It has raised $4 million from existing investor Valor Equity Partners and new backers including Spacestation Investments, Supernatural Ventures, and Chomps co-founder Pete Maldonado.

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Buzz Bomb, Awake and Alert Pop are betting consumers want caffeine in more portable, convenience-focused formats beyond traditional coffee and energy drinks. 

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Fields Good, a new functional cookie brand launching today, is targeting specific day-parts and usage occasions.

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Tired of chasing food, beverage, and beer reports across sites? The Nombase Data Hub, powered by BevNET, brings together consumer trends, category shifts, retail data, all in one searchable archive, powered by top research partners.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. WILDE Opens New Facility to Fuel Broader Snack Ambitions

2. Khloud Foods Lands $15M Raise

3. SNAX-Sational Brands Teams with Chiquita, Guy Fieri

4. Opopop Pops Into Walmart With Ambitions Beyond Microwave Popcorn

5. Target’s Food-Forward Focus Brings Top Line Momentum

It’s Hump Day! Here’s a taste of the latest marketing moves from around the food industry.

🐟 David Protein is expanding its line of wild caught fish with a canned cod product known as Cod 2. Read the full story on Nosh

🥣 WK Kellogg Co is rolling out its SPOONS on-pack nutrition framework nationwide to help consumers more easily identify the health benefits of its cereals, including fiber and protein. Get all the details here

🌾 Bob’s Red Mill unveiled a new brand look and feel that brings its commitment to real ingredients and homemade food to the forefront. Read more here

🍞 Nature’s Own is revamping its product portfolio with simpler, Non-GMO Project verified recipes featuring up to 38% fewer ingredients, and its enlisted John Cena to help “Breaducate.” Learn more on Nosh

⚽ Primal Kitchen signed a multi-year partnership with Angel City Football Club. Read all about it

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Rachel Krupa, founder of The Goods Mart, shares what emerging CPG brands can learn from small format retail, curated placements, and real shopper behavior. 

Later, she breaks down the reopening of The Goods Mart in Brooklyn and how it has given her a front row view into what consumers actually buy.

Listen to the episode here. Also available on Spotify and Apple Podcasts.