Plus, MOSS loses Michael B., Eagle Rock lay offs, Edibles.com enters retail͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetApril 09, 2026
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.
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📰 Big Today In Beverage

Can Simply Good Foods Reignite OWYN? 

Can Simply Good Foods Reignite OWYN? 
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Shauna Golden

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The plant-based protein supplements space is on a steady growth trajectory, fueled by shifting consumer diets toward cleaner labels, the rise of GLP-1 weight-loss drugs and growing demand for functional nutrition.

The Simply Good Foods Company’s OWYN brandwhich it acquired for $280 million in 2024 – saw a significant decline in sales and consumer demand despite all of that growth potential.

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👉🏼 The News You Need 👈🏼

👋 MOSS Bids Goodbye To Michael B. 

MOSS has parted ways with celebrity co-founder and the sea moss drink’s biggest marketing asset, actor Michael B. Jordan. 

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❌ Eagle Rock Plans To Lay Off Workforce After Southern Glazer Takeover

Eagle Rock Distributing Colorado will permanently lay off all 514 of its employees in June once the sale of the business to Southern Glazer’s Wine & Spirits (SGWS) is completed, per a WARN Act notice. Yet, SGWS chief human resources officer Amy Kickham told Brewbound that the Eagle Rock employees will not all be out of work.

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📰 Trending Headlines

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

  1. Target Expands THC Drink Opportunity In Minnesota

  2. Esspo Attacks ‘Afternoon Slump’ With Retail Debut

  3. Branca’s President On Taking a Stake in Alcohol-Removal Tech

  4. Tetra Pak Breaks Ground on U.S. HQ Facility Expansion

  5. Accelerator Refreshes Brand, Expands Livvy Dunne Deal

 

🎙️ CPG Week: Outlook Not Sow Good And Crunch Time For Khloud

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This week on the podcast, Monica and Lukas discuss recent disruption at freeze-dried candy maker Sow Good, the new celebrity faces in supplement spaces, Khloud’s expansion into a bigger salty snack set, and protein bars made with beef tallow.

Click here to listen to this week’s episode. Also available on Spotify and Apple Podcasts.

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