Upgrade to BevNET & Nosh Insider, our all-in-one membership for exclusive insights, data reports, on-demand CPG video courses, the full Daily Briefing and Insider-only content.

Explore Insider Member Benefits

Insiders also gain access to the Newsletter Archive, including all previous Insider-only editions.

Reducing sugar no longer means choosing between taste and clean labels. In this free resource, Cargill shares how brands are using system-based sweetener strategies to meet evolving consumer expectations, from GLP-1-driven behavior shifts to rising skepticism of artificial sweeteners. Featuring real-world case studies and formulation frameworks, this guide offers actionable insights for brands developing the next generation of functional, low-sugar products. Learn more

Energy drinks are a convenience store staple, and they’re poised to take an even bigger share of the shelf in convenience stores this year.

Unlock the full story with BevNET & Nosh Insider

Six botanical beverage subcategories just broke out at once. 

Tea with Adaptogens (+894%), Yerba Mate (+321%), Botanical Sodas (+273%), and Mineral Water (+170%) are pulling beverage conversation toward 'calm focus.' 

Brightfield's April 2026 report maps the magnesium-and-adaptogen stack, the brands winning the basket, and the young, urban, upper-income buyer driving it.

Read the full report with Insider access

Re:Lid USA has partnered with L.A. Libations for the debut of a new water brand named for the California-based beverage business incubator.

Read the full analysis with Insider access

Kendall Jenner’s 818 Tequila landed a “strategic partnership” from one of the country’s largest spirits houses. 

Continue reading the full breakdown with Insider access

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

Here’s a look at leading headlines from around the beverage industry. Go beyond the headlines with Insiders access.

1. Brown-Forman and Pernod Ricard Terminate Deal Talks

2. Coca-Cola: Revenue Grows on Volume Gains in Q1

3. Neutonic Lands $6M Raise Ahead of National Grocery Launch

4. [Exclusive] ARMRA Introduces Colostrum Soda

5. Lemon Perfect Founder Enters Second Act With POPWTR

It’s Hump Day! Here’s a taste of the latest marketing moves from around the beverage industry.

🏀 Wet Hydration’s cap table and ambassador roster saw the addition of Philadelphia 76ers forward Paul George as part of a $10 million funding round. Get all of the details here 

🚗 AriZona Ice Tea’s partnership with Mattel is expanding to include two limited-edition flavor releases with Hot Wheels: Watermelon Drift and Rad Berry. Read about the partnership on BevNET

✨ Paraxanthine is in the spotlight, thanks in part to Kim Kardashian’s new role as co-founder of rebooted alternative energy brand UPDATE. Catch up on the ingredient's industry rise

Catch up on the latest beverage industry marketing news on BevNET

Landing a major retail account can change a brand overnight, but only if the operational foundation is ready to support it. 

Join Paul Verdu and Mitch Wedemeier from Octopi, a co-manufacturing partner backed by Asahi Group, to break down what really happens when brands scale into large national and club retailers. 

Listen to the episode now. Also available on Spotify and Apple Podcasts.