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The industry's innovation agenda has shifted.

Instead of hawking the next trendy ingredient, exhibitors at IFT FIRST are focused on helping food and beverage brands reformulate products to meet changing consumer expectations, regulatory pressures and economic realities. 

The result is a show floor dominated by solutions for protein, sugar reduction, clean labels, AI-powered product development and manufacturing efficiency.

Curious about the top trends I am tracking at the event?

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Maspanadas – the frozen empanada brand produced by Latin Goodness Foods – today announced its largest retail expansion to-date, complete with a new format.

Read the full analysis with Insider access

There’s two simple ways a brand can go viral: for a good reason, or for a bad one. 

We’re breaking down the playbook behind the former. While there’s no guarantee that you can manufacture a viral moment, there are plenty of fruitful paths to seed, stretch and support your brand’s momentum on social media.

Continue reading the full breakdown with Insider access

Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

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Here’s a look at leading headlines from around the food industry. Go beyond the headlines with Insiders access.

1. Simply Good Foods Tallies Net Loss Amid Turnaround Efforts

2. Carbon-Based Fats Move Toward Scale as AAK Invests in Savor

3. SIMPLi Secures Investment From Chipotle’s Cultivate Next Fund

4. Branding Gurus Break Down How to Do ‘Americana’ Effectively

5. McCormick Uses $28M Tariff Windfall to Counter Iran-Linked Cost Pressures

Here’s a taste of the products moving around the industry to start off your week. 

🥟 Synear Foods USA has launched a frozen Savory Pork Wonton with Chili Oil, rolling out across 82 Costco warehouses in seven Southeast states. Read the press release

🪭 Fan Foods Co. has added Target stores nationwide with co-branded Disney, Marvel and Star Wars themed snack lines. Read about it here

🇮🇳 Gymkhana Fine Foods’ premium Indian simmer sauces and marinades are now nationwide at Sprouts Farmers Market. Check out the news

🥞 Crepini Foods is expanding its retail presence in Publix Super Markets with Vanilla and Chocolate Chip protein pancake launches. Learn more on Nosh

Check out all the latest distribution wins on Nosh