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• A comprehensive look at KDP’s sports drink bet and context on the category’s momentum
• Details on Danone’s leadership shift

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For good reasons, all the attention right now is on Keurig Dr Pepper’s (KDP) coffee business, thanks to its staggering $18 billion acquisition of JBE Peet’s announced on Monday. But deep in the heart of the Lone Star State, the company is quietly securing its future as a big time player in another major beverage category. 

🆓 Read the full article for more on Electrolit’s rise and the state of sports drinks.

Brandon Hanson, the co-founder of a well-known West Coast distillery, is venturing into the “wild west” of THC-infused beverages. 

Insiders can access our full interview with Hanson and hear about his take on tackling the emerging beverage set.

The Food And Beverage Investor Database, or FABID, will now be called Northhall (in a nod to the innovation section of Expo West) to better align with its current focus in providing financial services to CPG brands.

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Looking to make more data-based decisions for your business? The Nombase Data Hub is your centralized resource for food, beverage, and beer industry reports, available exclusively to Insiders.

📊 Gain access to reports built from consumer insights, social listening, scan data, and on-premise surveys.

Unlock the full archive here.

BevNET’s Natural Beverage Guide is your essential resource for navigating the fast-growing world of natural, functional, and better-for-you beverages.

Inside you’ll find innovative and established brands across juice, kombucha, functional waters, energy, coffee, tea, plant-based and more. The guide also features suppliers and service providers fueling the ecosystem, along with insights into the latest trends shaping 2025 and beyond.

Download the 2025 Natural Beverage Guide

Aishwarya Iyer, the founder of premium olive oil and pantry staples company Brightland, built one of the fastest-growing premium CPG brands by doing what many startups overlook: putting product integrity, brand trust, and strategic timing ahead of rapid retail expansion.

Tune into the episode here. Also available on Spotify and Apple Podcasts.