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💭 Today’s Big Take |
| | There’s a drink for every need-state these days. From Gillian Anderson’s libido-boosting G Spot to drinkable sunscreen, the functional drink set is catering to every ailment and value proposition. So, it might not be surprising that Erha, one of the newest category entrants, is claiming it can help allergy sufferers with seasonal histamine reactions. Insiders can access the full story to understand the challenges ahead for the seasonal-solution beverage. |
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👉🏼 What You Need to Know 👈🏼 |
| A spicy new lawsuit against Diageo was filed last week. A three-year journey of startup to exit may seem like a fairytale, but a lawsuit on behalf of shareholders of flavored tequila 21Seeds now alleges Diageo’s 2022 acquisition was a product of “fraud from the outset.” Insiders can access all of the details. |
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| Go beyond the headlines with exclusive access to our editorial team’s insights and hot takes on the latest in food and beverage. As an Insider, you’ll unlock premium newsletter content and archives along with deeper coverage on BevNET.com and Nosh.com. Plus, enjoy event and job listing discounts, along with exclusive Insider perks on Nombase, our digital community and directory for CPG professionals. Join now. |
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