Plus, the marketing moves and product drops catching our attention͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ 
 
 
BevnetApril 09, 2025
DAILY BRIEFING: LITE EDITION
A preview of today's news & insights for the beverage industry.

🚨 What You're Missing 🚨

You’re receiving the Lite Edition of BevNET’s Daily Briefing. Join us as a BevNET & Nosh Insider to receive the full version, which includes:

  • All of the insight on whether new entrants can find space in the functional beverage set 
  • Details from Tilray’s latest earnings
  • A look at marketing moves and new product drops catching our attention

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💭 Today’s Big Take

⛰️ Have We Reached Peak Functional Beverage?

⛰️ Have We Reached Peak Functional Beverage?

There’s a drink for every need-state these days.

From Gillian Anderson’s libido-boosting G Spot to drinkable sunscreen, the functional drink set is catering to every ailment and value proposition. So, it might not be surprising that Erha, one of the newest category entrants, is claiming it can help allergy sufferers with seasonal histamine reactions. Insiders can access the full story to understand the challenges ahead for the seasonal-solution beverage. 

 

👉🏼 What You Need to Know 👈🏼

📝 Lawsuit Alleges Diageo Deceived 21Seeds

A spicy new lawsuit against Diageo was filed last week. A three-year journey of startup to exit may seem like a fairytale, but a lawsuit on behalf of shareholders of flavored tequila 21Seeds now alleges Diageo’s 2022 acquisition was a product of “fraud from the outset.” Insiders can access all of the details. 

 

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📉 Shortsellers: The Case Against Monster

Is Monster Energy not as strong an investment as it once seemed? Spruce Point Management sure thinks so as the firm dropped a report this week arguing the case to short the energy drink leader’s stock. Insiders can access the full scoop.

 

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